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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.

The archive

Nine hundred and fifty issues.

Showing 925–936 of 950 · sorted newest first
issue №026H
Other

How Stanley cups 10X-ed their sales

Stanley Cup transformed from niche workwear brand to $750M phenomenon by pivoting to female market through influencer partnerships and #watertok trend.

● Sophie Rose9 May 2024·2 min read
issue №025T
Other

TikTok sues the U.S. over potential ban

TikTok sues U.S. government over potential ban, claiming it violates First Amendment rights and restricts free speech for over 1 billion users.

● Sophie Rose9 May 2024·2 min read
issue №024B
Other

Budweiser turns real songs into ads

Budweiser creates 'UninterruptAds' on Spotify, replacing traditional ads with real songs that mention the brand name organically.

● Devin Pike8 May 2024·2 min read
issue №023G
Other

Good marketing is good marketing...

OnlyFans creator making $80k monthly explains success comes from personal branding, customer acquisition, and strategic marketing across platforms.

● Sophie Rose8 May 2024·2 min read
issue №022C
Other

Can you convince carnivores to try plant-based meat?

Impossible Foods rebrands with red packaging to target carnivores directly, switching from plant-based messaging after 89% stock decline and layoffs.

● Sophie Rose7 May 2024·2 min read
issue №021I
Other

Instagram's big changes could help small creators

Instagram changes algorithm to help small creators reach audiences equally, prioritizes original content over reposts, and penalizes aggregators.

● Devin Pike7 May 2024·2 min read
issue №020F
Other

Florist Bloom & Wild doesn’t want new customers

Bloom & Wild shifts strategy from customer acquisition to retention only, risking growth as revenue declined 19% with £100.2M operational losses.

● attn:seeker6 May 2024·2 min read
issue №019I
Other

Immerse yourself in a Big Mac

McDonald's creates immersive Big Mac experience with 8K screens. Immersive marketing grows as brands seek deeper audience connections beyond pop-ups.

● Sophie Rose6 May 2024·3 min read
issue №018B
Other

Bluey’s clever marketing collab

Bluey's marketing collaboration with Domain created buzz by listing the fictional Heeler house for sale, targeting parents through property platforms.

● Sophie Rose3 May 2024·2 min read
issue №017C
Other

Coke releases Coke SoundZ

Coca-Cola launched Coke SoundZ, an AI-powered sound library featuring Coke sounds, as part of their Microsoft partnership and tech innovation push.

● Sophie Rose3 May 2024·2 min read
issue №016W
Other

Why your brand should be on Pinterest

Pinterest hits 518M users with doubled revenue growth. Essential platform for brands with tips on vertical imagery, text overlays, and aesthetic content.

● Sophie Rose2 May 2024·2 min read
issue №015C
Other

Creating an effective Mother's Day campaign

Last-minute Mother's Day campaign tips focusing on presence over presents, practical solutions, and me-time messaging to drive brand loyalty.

● Sophie Rose1 May 2024·2 min read