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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
How Stanley cups 10X-ed their sales
Stanley Cup transformed from niche workwear brand to $750M phenomenon by pivoting to female market through influencer partnerships and #watertok trend.
TikTok sues the U.S. over potential ban
TikTok sues U.S. government over potential ban, claiming it violates First Amendment rights and restricts free speech for over 1 billion users.
Budweiser turns real songs into ads
Budweiser creates 'UninterruptAds' on Spotify, replacing traditional ads with real songs that mention the brand name organically.
Good marketing is good marketing...
OnlyFans creator making $80k monthly explains success comes from personal branding, customer acquisition, and strategic marketing across platforms.
Can you convince carnivores to try plant-based meat?
Impossible Foods rebrands with red packaging to target carnivores directly, switching from plant-based messaging after 89% stock decline and layoffs.
Instagram's big changes could help small creators
Instagram changes algorithm to help small creators reach audiences equally, prioritizes original content over reposts, and penalizes aggregators.
Florist Bloom & Wild doesn’t want new customers
Bloom & Wild shifts strategy from customer acquisition to retention only, risking growth as revenue declined 19% with £100.2M operational losses.
Immerse yourself in a Big Mac
McDonald's creates immersive Big Mac experience with 8K screens. Immersive marketing grows as brands seek deeper audience connections beyond pop-ups.
Bluey’s clever marketing collab
Bluey's marketing collaboration with Domain created buzz by listing the fictional Heeler house for sale, targeting parents through property platforms.
Coke releases Coke SoundZ
Coca-Cola launched Coke SoundZ, an AI-powered sound library featuring Coke sounds, as part of their Microsoft partnership and tech innovation push.
Why your brand should be on Pinterest
Pinterest hits 518M users with doubled revenue growth. Essential platform for brands with tips on vertical imagery, text overlays, and aesthetic content.
Creating an effective Mother's Day campaign
Last-minute Mother's Day campaign tips focusing on presence over presents, practical solutions, and me-time messaging to drive brand loyalty.
