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Nine hundred and fifty issues.
It’s Barbie's world. We’re just living in it.
Barbie's marketing success comes from evolution, brand collaborations, nostalgia marketing, and staying relevant with diverse representation.
Puma hopes to make a comeback in 2024
Puma launches first global campaign in 10 years with updated slogan, targeting broader audience during major 2024 sporting events.
Sprite & Snapchat team up for launch of Sprite Chill
Sprite & Snapchat Team Up for Launch of Sprite Chill
When your product crashes and burns
Creator-led brands like Prime Hydration face declining sales after initial hype. Long-term success requires fundamentals beyond audience building.
How to build your brand on Reddit
Reddit's CMO shares strategies for brand building: use contextual ads, read the room, and create genuine conversations within communities.
Are we seeing the death of the Beastification of YouTube?
MrBeast shifts from fast-paced editing to slower storytelling videos, achieving record views. This signals the end of hyper-stimulating content trends.
Bud Light’s big brand blunder
Bud Light's partnership with Dylan Mulvaney caused massive backlash. Their weak response alienated both supporters and critics, tanking profits.
Is Community Management Worth the Effort?
Community management builds relationships, showcases expertise, and creates brand ambassadors. It's essential for staying relevant in digital spaces.
Reader Survey
Dove’s Saying “No” to AI-Generated Marketing
Dove pledges to avoid AI-generated marketing materials, aligning with their body-positive mission. This bold stance challenges industry automation trends.