When you think of disruptive innovation, what comes to mind?

Usually it's the big-ticket, high-end examples like AI, Blockchain or Uber.

But what about industries that are more prevalent in our daily lives? Product-based industries like body wash, toothpaste or shampoo? These tend to fly under the radar because we don't see them as "shiny and exciting' compared to what's going on in Silicon Valley. But the disruptions within these industries are kind of epic.

I do believe the main culprit of pollution and fossil fuel emissions are giant corporations (of which just 100 are responsible for 71% of global greenhouse gas emissions) and NOT everyday consumers. But I still think it's cool to like, do your bit, or whatever.

Because, well, the alternative is the planet bursting into flames. And I'd like to potentially help in making that not happen. In fact, according to a study by McKinsey, 67% of consumers consider the use of sustainable materials an important purchasing factor.

Packaging is an archaic industry. Industrial age methods and out-of-date business models mean it's time for a switch up. Luckily, with the conjunction of new technology, innovative materials and a demand for sustainability, the future of packaging is around the corner,. And it's already looking brighter.

Reusable packaging. Concentrated products. Lighter weight materials. These are just some of the innovations spearheading this disruption, which is making packaging more efficient, sustainable and customer-centric.

Because even eco-warriors need fresh breath. Launched in 2018, Bite started out making hand-pressed toothpaste bits, eliminating the need for plastic packaging. The non-toxic, plastic-free toothpaste is made from science-backed ingredients. Now, 5 years later, the brand has expanded to whitening gel, mouthwash bits, and many other sustainable options for dental care.

Industry giants like Colgate are scrambling to make their same packaging recyclable. But Bite changed the game by creating low-waste toothpaste with no need for the tube at all. The bits come in a glass bottle with refills offered in compostable packaging. Which means users never have to desperately squeeze for the last bit of toothpaste again.

Just add water shower gel? Hell. Yes. Plus is a packaging FREE concept. No household waste at all. Each small, solid bar comes in a dissolvable, single serve sachet that melts away down the drain while you use the soap inside. From the same minds that made revolutionary pimple patches Starface, launched In 2021, Plus is revolutionising the packaging game.

Swapping out your bottled shower gel for Plus would mean removing carbon emissions from your cleaning process by as much as 80 percent. Plus's manufacturing process is waterless. Everything from the packaging itself to the dye used is safe for you and the planet. AND it clears space in your shower from all those clunky waterlogged bottles.