When you have hiking at 2 and a high-key scene event at a new pop-up opening in Soho at 4.

Salomon's got you covered.

But how did the shoe company go from French ski brand to StockX's fastest growing footwear brand?

Salomon's journey is an intriguing case of how a family business born from post-World War II craftsmanship evolved into a cult Gorpcore sneaker brand. A brand adored by the likes of Rihanna, Bella Hadid and Hailey Bieber.

François Salomon and his son opened a workshop for crafting wood saws near the French Alps. As skiing became increasingly popular after the war, Salomon catered to the boom by switching to making ski equipment.

Georges Salomon, François's son, transformed ski edge manufacturing with the 'skade.' He introduced a safety toe piece and the first binding called 'the Lift,' replacing the traditional leather straps.

In the 70s, the brand dominated the ski gear market.

And in 2001, Salomon diversified into hiking. The brand launched some of their most popular shoes, like the trail running-inspired XT-6 and the Speedcross.

A shoe that became ubiquitous on mountain trails.

A shoe that would later become the peak of a streetwear fashion movement called gorpcore.

The term's named after the colloquial term for trail mix--Good Ol' Raisins and Peanuts. Coined by Jason Chen in 2017 for The Cut, Gorpcore is a style focused around wearing utilitarian, functional, outdoors-inspired gear.

Think, colourful tones like orange, green, red, or blue. Boxy cuts and wide-legged utilitarian pants made from lightweight fabrics with multiple pockets. Fleece mid-layers (like a classic Patagonia pullover), down-filled puffer jackets and ripstop rain jackets.

If none of that made any sense to you, congratulations, you're normal.

If you're a fashion freak like me, you get the gist.

Brands in this space include The North Face, Arc'teryx, Teva, Snow Peak, Patagonia and of course, our lovely Salomons.

In fact, many viewed it with befuddled amusement. Why was a heritage mountaineering brand in directional boutiques like The Broken Arm?

2014 was the year that the Speedcross reached peak popularity in the world of hiking. It's also the year the shoe made an unexpected appearance at The Broken Arm, a meticulously curated Parisian boutique.

Romain Joste and Guillaume Steinmetz, two of the partners of the revered store, told GQ Style they were keen trail runners themselves. Because of this, they loved the Speedcross.

To them, the brand was a fit for the store because Salomon 'first [thinks] about function and materials, and sometimes it creates something stronger in terms of aesthetic than if you try to think of aesthetic first.'

Like the shift from saw blades to ski blades in the French Alps, the brand jumped on the opportunities the fashion world presented to them. By 2015, Salomon and The Broken Arm were working on a collaboration.

While other collabs were in the works, this is the one that marked Salomon's true entry into the fashion realm.

And their timing was perfect, as noted by Highsnobiety. 'Technical footwear and...functionality-driven fashion has gained quite some momentum in recent years...from Acronym [and] Aether to the relaunch of Nike ACG.'

After many collaborations, new designs, and further fashion efforts, Salomon was being stocked on high-fashion e-comm giant Ssense and seen paraded down runways.