The devil works hard, but Kamala Harris' marketing team works harder.

Following the announcement of Joe Biden's decision to drop out of the 2024 presidential campaign, her team has been working overtime.

Their task? To turn around the public perception of the Democratic Party after a certain sleepy someone ran it into the ground.

And it seems to be working. With half of Hollywood and the internet endorsing Harris, we might just see the first president to be both a woman, and person of colour, ever.

And the Trump campaign is already positioning itself for the attack on Harris and her somewhat spotted past.

In many ways, Kamala Harris is a shining example of the American Dream. The daughter of immigrants, she attended Howard University, one of the top schools in the U.S.

She became the San Francisco District Attorney in 2003. And after a successful run, she won the election to become the California Attorney General in 2010. In 2016, she won a seat as a U.S. Senator from California.

Harris has gone from strength to strength. She would be a great role model for young women if she were to become president, particularly for women of colour.

However, she's not without her critics.

In fact, they believe she's actually a relic of the 'tough on crime' era in the "90s.

Once upon a time, Democrats embraced the 'tough on crime' policies that swelled prison populations. A generation later, activists are pushing to fix those flaws, and make the criminal justice system less inordinate (and racist.)

When Harris ran for president in the 2019 Democratic primaries, progressives criticised her for being too harsh in her approach as a prosecutor.

Harris drew scrutiny during her time as San Francisco DA for seeking to charge parents of chronically truant students. She sought higher bails for defendants charged with gun offences. And she prosecuted more than 1,900 marijuana cases.

Tulsi Gabbard, a Hawaii Democratic congresswoman at the time, claimed that Harris 'put people in jail for marijuana violations and then laughed about it when she was asked if she ever smoked marijuana.'

So it's no surprise that her presidential campaign was met with a viral meme 'Kamala is a Cop.' The meme featured photoshopped images of Harris wearing police gear and arresting black children.

People used the meme in tweets, joking about the minor infractions she might arrest them for, like wearing white after Labor Day. A video of Harris waving at undocumented children in a detention centre was circulated out of context. All of this bad press eventually led to the downfall of her campaign.

But that was then, and this is now.

It's clear they're trying to capture Gen Z voters, positioning her as the younger, smarter candidate.

Her first move? Riding the wave of Charli XCX's brat campaign.

Yes, you read that right.

On Monday, President Biden's former campaign profile on X began sporting a neon green banner inscribed with 'kamala hq.' Obviously, this was a nod to the ever-so popular Brat album that's on everybody's playlists at the moment.

This comes after a viral tweet from Charli herself claiming 'kamala IS brat.'

The X account's bio only contains the words 'providing context,' a reference to the widely-shared memes made from clips of one of her most famous speeches.