the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
The Fediverse--a social media multiverse is on its way
The Fediverse enables cross-platform social media communication, allowing users to connect across different networks like email does across providers.
Heinz creates one sauce to rule them all
Heinz created 'Every Sauce' combining 14 sauces as a limited novelty product to generate buzz and capture retailer attention through unusual combinations.
Megan Thee Stallion & Lil Wayne prove hip-hop (still) sells
Hip-hop artists like Megan Thee Stallion and Lil Wayne continue proving their marketing power through successful campaigns with Amazon and Beats.
How brands can weather the U.S. political storm
Brands face rising ad costs and polarization risks during the 2024 election cycle. Strategic timing and platform selection are crucial for maintaining brand safety.
How Warby Parker turned a $140B industry on its head
Warby Parker disrupted the $140B eyewear industry with DTC model, Home Try-On program, and social responsibility, selling glasses for $95 vs traditional retailers.
How Salomon went from the slopes to the streets
Salomon transformed from a French ski equipment brand to a cult streetwear favorite through the gorpcore fashion movement. Strategic collaborations drove their evolution.
Interns win Cannes Lions award for poop ad
Two Miami Ad School interns won a Gold Cannes Lions award on their second day for creating a humorous laxative commercial. Their story inspires young creatives to pitch bold ideas.
Ozzy Osbourne warns us not to snort Liquid Death
Liquid Death features Ozzy Osbourne warning teens not to snort their electrolyte powder in a humorous commercial. The billion-dollar brand maintains its dark satirical identity.
Sports events enter their luxury era
Sports venues are creating luxury experiences like $17K golf clubs to attract affluent fans. Post-pandemic viewing habits drive demand for premium amenities over basic seating.
Packaging as we know it's on the way out
Sustainable packaging disrupts traditional industries. Brands like Bite and Plus eliminate plastic waste with innovative toothpaste bits and dissolvable soap sachets.
The people spoke & TIRTIR listened
TIRTIR expanded foundation shades after TikTok criticism. Korean beauty brand grew from 9 to 20 shades, becoming top Amazon seller through inclusive response.
TikTok brings AI 'creators' to ads
TikTok launches AI avatars for ads through Symphony suite. Stock and custom avatars create multilingual content, though voice quality remains robotic.