the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
YouTube's new AI tool puts copyrighted music concerns to bed
YouTube releases AI tool that removes copyrighted music from videos while preserving other audio, solving creators' copyright issues.
Call of Duty, Mountain Dew and Doritos' pro gamer move
Call of Duty's long-term partnership with Mountain Dew and Doritos shows how persistence and shared target audiences create successful brand collaborations.
Charli XCX's Brat Summer takeover
Charli XCX's Brat album dominated internet culture through strategic color branding, authenticity, and community engagement creating viral moments.
5 billion eyeballs turn to the UEFA Euros
UEFA Euros offers massive marketing opportunities with 5 billion viewers. Brands need authentic football-focused campaigns to capture fan loyalty.
How the UFC used personal branding to make $1.3B in 2023
UFC generated $1.3B in 2023 by focusing on personal branding, storytelling, and creating unforgettable experiences rather than selling products.
How Lululemon built a cult following
Lululemon built a cult following by positioning yoga pants as lifestyle symbols, partnering with yoga instructors instead of celebrities for authentic community.
Textured hair is (finally) having a moment
Textured haircare market is booming with celebrity brands like Beyoncé and Rihanna leading the movement to serve underrepresented BIPOC consumers.
AA creates new ‘anonymous’ ad campaign
Alcoholics Anonymous launched its first UK campaign using anonymous advertising with blurred messages and no branding to maintain member privacy.
From tires to tables: The story behind Michelin's stars
Michelin created restaurant star ratings in 1900 to encourage car travel and tire sales, evolving into the ultimate culinary excellence symbol.
From viral X post to actual billboard
Ben Golik's viral X post mocking UK PM Rishi Sunak became a real billboard campaign, showing how political moments can create powerful creative content.
Kodak's masterclass in what not to do
Kodak dominated photography for over a century but failed to adapt to digital disruption, despite inventing the first digital camera prototype.
Rent the Runway uses AI to make a comeback
Rent the Runway pivoted from pandemic struggles by hiring new CMO and leveraging AI, after originally disrupting fashion with designer dress rentals.