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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
What we can learn from Loewe's meme-inspired bag
Loewe transformed a viral tomato meme into a luxury handbag within days, showing how high fashion brands can authentically engage with internet culture.
Bellingham kicks, Adidas scores
Adidas leveraged real-time social media marketing during Euro '24, creating instant content around Bellingham's famous bicycle kick to engage massive audiences.
How to get your fans to make content about your brand
Video game brands like Final Fantasy XIV and Super Smash Bros create devoted fanbases through consistent storytelling and community engagement strategies.
Decoding AI Jargon (for normal people)
AI marketing glossary explains essential terms marketers need to know, as 81% of marketers find AI effective and 56% see better content performance with generative AI.
Stop chasing trends & do this instead
Instead of chasing fleeting trends, brands should create lasting cultural impact by tapping into zeitgeist moments and building authentic communities.
How Calvin Klein caught us off guard
Calvin Klein's 2024 campaigns with Jeremy Allen White generated $74M in media impact by using unexpected casting and creating cultural moments rather than following trends.
The 'Zyn-ematic' universe
Zyn nicotine pouches created their own internet culture with unique slang and TikTok presence, showing how products can build communities around themselves.
Tito's Vodka 'gets' millennials & Gen Z
Tito's Vodka targets budget-conscious millennials and Gen Z with staycation campaign, differentiating from luxury travel-focused competitors.
Why 'Got Milk?' still works, 25 years later
'Got Milk?' returned in 2023 after being retired in 2014, proving how iconic campaigns can leverage cultural moments and celebrity power to drive consumer behavior.
Converse's Knee-High Chuck Taylors are back
Converse brings back knee-high Chuck Taylors after TikTok pressure, demonstrating power of nostalgia marketing and social listening.
Keys to a successful brand glow up
Guide to successful rebranding covering full vs partial rebrand strategies, planning requirements, and maintaining core brand values.
Adidas releases 'All Blacks Gazelle' shoe for Rugby World Cup
Adidas partners with All Blacks for limited Gazelle shoe celebrating 25 years together, showing effective brand collaboration strategy.