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Nine hundred and fifty issues.
What Drake vs. Kendrick teaches us about marketing
The Drake vs. Kendrick feud offers marketing lessons: distinctive branding, competitive innovation, and leveraging creators for brand storytelling.
6 Top marketing trends for the 2nd half of 2024
Six key marketing trends for 2024's second half: frictionless experiences, data transparency, brand personalization, visual-first content, and more.
Joe Biden proves there’s more to brand image than good PR
Biden's presidential exit highlights importance of brand perception management. Shows how public image impacts leadership credibility.
Coinbase helps creators get paid for cat memes
Coinbase launches campaign encouraging creators to mint NFTs for better control and monetization of viral content like memes.
Goodbye, cookies. Hello, contextual ads.
Contextual advertising emerges as privacy-friendly alternative to cookie tracking. Targets audiences based on content context rather than personal data.
Etsy opposes e-comm giants with human-centred campaign
Etsy's human-centered campaign addresses AI anxiety while differentiating from automated e-commerce giants like Amazon.
Market like a Rockstar (game)
Rockstar Games built massive GTA VI hype with minimal marketing - just subtle website changes and a single trailer.
McDonald's goes retro to mark 50 years in the UK
McDonald's celebrates 50 years in UK with nostalgic campaign featuring rebuilt 80s restaurant and retro merchandise.
Unbranded gear highlights unsponsored Olympic runners
Bandit Running highlights unsponsored Olympic athletes with all-black, logo-free gear to address sports sponsorship gaps.
Assassination attempt poses ethical questions for ad platforms
Political ads and misinformation flooded Meta after Trump assassination attempt, raising ethical questions for ad platforms.
Why smart marketers are investing in 'advergames'
Brands like Chipotle use Roblox 'advergames' to bypass ad fatigue, reaching 70M daily users through interactive branded experiences in virtual worlds.
Spotify introduces comments for podcasts
Spotify launches podcast comments feature to boost creator-listener engagement, following data showing interactive features increase retention 4x.