the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
When brand becomes identity
Brand loyalty has evolved into identity replacement. People define themselves by corporate affiliations, creating cult-like devotion through exclusivity and community.
When health becomes a luxury
Wellness has become commercialized performance requiring expensive products. Real wellness should focus on accessible community-based approaches.
How to do Easter marketing without being lame as hell
Easter marketing is mostly tacky and cliché. Smart brands focus on transformation themes, subvert visual codes, and embrace weirdness instead of pastels and egg puns.
3 things Bratz does better than you (psst—it's not just nostalgia)
Bratz dolls dominate social media through edgy content and perfect targeting. Analyzes their evolution from toys to cultural zeitgeist.
A marketer's survival guide to tariffs, tumult & trouble
Economic uncertainty threatens marketing budgets. Survival guide for adapting messaging, prioritizing spend, and proving ROI during tough times.
How to localise your marketing (without a massive budget)
Learn how to localize marketing for different regions without massive budgets. Covers common mistakes and practical strategies for small brands.
10 Ways to turn posts into profit (because 1M on the 'gram but 0 in the bank is not the way to go)
Social media engagement doesn't always translate to sales. Here are actionable strategies to convert followers into paying customers through better tactics and messaging.
The dark side of meme culture (& why you should care)
Memes have evolved from grassroots communication to powerful political and marketing tools. Brands and politicians now weaponize meme culture for influence and engagement.
What ever happened to the Big Idea?
The traditional Big Idea in advertising has evolved from single campaigns to comprehensive brand personalities. Modern brands need always-on strategies that build living identities.
How to market in a highly regulated industry (without getting into trouble)
Marketing in regulated industries requires legal collaboration, clear messaging, and compliance awareness to avoid regulatory trouble.
The death of bold advertising (& how to bring it back)
Advertising has lost its bold creativity, replaced by minimalist content. We need to bring back the theatrical storytelling of classic ads.
Will ChatGPT's new image generator mean the death of your job?
OpenAI's new image generator won't kill creative jobs but will change how we work. It democratizes visual creation while raising quality concerns.