the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
6 ways to humanise your content in a sea of AI slop
Combat AI-generated content by showing your creative process. Proof of reality builds trust in an automated world.
Why your content isn’t cutting through the noise (& how to fix it)
Seven key strategies to make content stand out in oversaturated digital spaces, from better hooks to data-driven optimization.
How the tech tycoons are cheating death
Tech billionaires like Bryan Johnson treat death as a technical problem to solve with extreme longevity experiments.
The death of the guilty pleasure
Social media turned simple pleasures into performative takes. Everything needs justification and ironic distance now.
A reality check & roadmap for disillusioned Gen Z marketers
Gen Z marketers face career challenges but can succeed by specializing, building portfolios, and focusing on business skills over fluff.
How "aura" replaced "aesthetic" & what it means for brands
Aura has replaced aesthetic as the new cultural standard. Brands need magnetic presence over visual perfection to connect authentically.
Is the paperback dead?
Physical books remain popular despite digital alternatives. Gen Z embraces paperbacks for their tactile experience and aesthetic appeal.
Is "influencer" a dirty word?
The term 'influencer' has become stigmatized, leading many to rebrand as 'creators.' Despite backlash, influencer marketing remains highly effective for brands.
Why owning your audience is more important than ever
The internet is privately-owned commercial space, not public square. Platforms favor brands over users through algorithms and policies.
Why you should take your advertising offline (yes, even in 2025)
CommBank's interactive billboard shows offline advertising's power. Physical experiences create deeper brand connections than digital ads.
How to cancel-proof your brand in 2025 (without selling your soul)
Learn from 2024's brand failures like Wendy's pricing and DEI rollbacks. Build resilient brands through transparency and authentic values.
When life becomes content
Social media turns life into performance content. Personal experiences become curated brand opportunities, raising questions about authenticity.