the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Too much to post, too little time: a small brand's guide to content sanity
Small business owners can manage content overwhelm by using three core pillars, repurposing content, and batching instead of chasing every trend.
Are men’s diabolical shower habits actually the work of some genius marketing (hear me out)?
Examines how men's multi-purpose grooming products have evolved from memes to mainstream marketing strategy, reflecting consumer demand for efficiency and minimalism.
Science says multi-sensory marketing works. Here's how to try it...
Explains the science behind multi-sensory marketing and how brands like Rhode Beauty are using scent, texture, and taste to create memorable experiences beyond visual content.
Stop competing. Start contradicting (The art of saying “f you” in marketing without saying it)
Advocates for brands to differentiate through contradiction rather than competition, using examples like Liquid Death and Oatly to show how rejecting category norms builds stronger brands.
Brat Summer is so 2024. Here's what's next...
Explores predictions for 2025 summer trends beyond Brat Summer, including Crash Out Summer, Same Girl Summer, Capri Sun Summer, and Amoeba Boyfriend Summer with marketing implications.
Politics & Marketing: Who’s Selling Who? And Who Really Pays For It?
Politics and marketing have merged into belief-based tribal marketing where consumers buy products aligned with ideologies, creating endless revenue cycles.
5 rules for marketing passive income streams (without turning into a walking douchebag)
Five practical rules for marketing passive income streams authentically: build trust first, use storytelling, position links as value, create evergreen content, focus on problems.
Why you want to be a "slow brand" right about now
Smart brands are shifting from viral campaigns to slow, steady community building and earned media as audiences become savvy to manufactured content.
Why brands are ghosting their DEI promises
Corporate brands are quietly abandoning DEI commitments, replacing equity language with safer terms like 'belonging' due to political pressure and fear of litigation.
Women are quietly recession-proofing their lives. Here's how brands should respond...
Young women are cutting spending ahead of economic downturn, serving as early recession indicators. Brands should recognize women's economic influence and adapt strategies accordingly.
Why consumers pay more for brands they trust (& how to become one of them)
Why consumers pay premium prices for trusted brands and how businesses can build the loyalty that commands higher prices.
The quiet genius of food-fluencer product placement
How food influencers use subtle product placement to drive purchases through ambient branding rather than traditional sponsorships.