the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
The most uptight social media in the world needs you to show some personality
LinkedIn is evolving from corporate to personality-driven content. B2B brands can stand out by showing authentic personality while maintaining professionalism.
Is organic reach dead?
Organic reach on social media is dead due to platform monetization and algorithm changes. Brands need new strategies beyond unpaid content marketing.
Organic's not dead. Your strategy is.
Organic content isn't dead, but strategies need updating. Focus on emotional connection over product-first content to build brand affinity and engagement.
5 steps to a successful brand launch (or re-launch!)
Step-by-step guide for launching or relaunching your brand successfully. Covers runway planning, transitional phases, and multi-channel rollout strategies.
The dark side of building "community"
Brands claim to build community but often just create audiences. Real community requires commitment, accountability, and genuine contribution, not just aesthetic trends.
Digital killed creative. So, where to from here?
Digital advertising has lost creativity and effectiveness, prioritizing efficiency over meaningful storytelling. The industry needs to return to big ideas and craft.
How to create content your audience actually cares about
Create valuable content by understanding audience psychographics, focusing on education/inspiration/entertainment, and maintaining sustainable consistency.
10 steps to creating a personal brand that lasts
Modern personal branding requires depth and authenticity over polished aesthetics. Focus on genuine values, consistent perspective, and meaningful audience value.
Traditional campaigns are on their way out. So, what's next?
Traditional marketing campaigns are dying. Agile, real-time content that responds to moments beats planned quarterly campaigns for modern audience engagement.
TikTok has turned real world crises into an aesthetic. So, what's a brand to do?
TikTok transforms real crises into aesthetic content, trivializing complex events through algorithm-driven, entertainment-focused news consumption that lacks nuance.
We're in the era of brand fiction. Here's what that means for you.
Brands must become entertainment studios, creating fictional universes with lore and characters. Traditional marketing is dead - entertainment is the new currency.
Andor: How "Star Wars for grownups" took Disney by surprise
Analyzes how Disney's Andor succeeded by targeting mature audiences with grounded storytelling instead of typical Star Wars spectacle, surprising the company with its critical acclaim.