the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Should brands build culture? Community? Or cult?
Explores whether brands should build culture, community, or cult followings. Argues none are complete solutions alone - culture is fleeting, community fragile, cult risky.
What does "brand" even mean in 2025?
Examines how brand definition has evolved in 2025. Brands are now co-created by consumers, blur with product experience, and exist across fragmented contexts.
Are the 4 P's of Marketing relevant in 2025?
Analysis of whether the traditional 4 P's of marketing are still relevant in 2025, proposing modern alternatives for today's digital landscape.
How to convince your boss to invest in brand
Strategic guide for marketers to convince finance teams to invest in brand building by translating marketing goals into business outcomes.
How we created a viral social show by letting strangers kiss on stage
Case study on how The Dating Void became a viral dating show through strategic content creation and brand partnerships, generating millions of views.
How knowing the story helps you slay at solo marketing
Explains how solo marketers can use attribution tracking to understand which channels truly influence customer behavior beyond last-click metrics.
How non-techies are building the internet (and how you can, too)
Shows how no-code tools democratize tech building, letting non-technical marketers create landing pages, automate workflows, and build products independently.
Why "Is AI art real art?" is the wrong question to ask right now
Questions whether AI art debates are productive, arguing they're mostly rage bait that distracts from real issues of human creativity and control.
When sh*t hits the fan, your personal brand is a life raft (here's why)
Personal brands create trust and resilience during crises. People trust humans over corporations when problems arise.
How to protect your brand in an era of misinformation
AI-generated misinformation threatens brands. Combat fake content with smart monitoring, response plans, and proactive brand protection.
You went viral. Now what?
Viral success fades quickly without retention strategy. Build lasting brand through customer loyalty, email capture, and community.
How to make trending edits your own (without watering down your brand)
Trending TikTok edit formats are oversaturated. Brands need authentic stories and unique editing styles rather than copying viral trends to build equity.