the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Why great content starts with real human truths
Effective content must tap into real human truths and emotional resonance, not just demographics. Authentic insights create lasting connection over trending topics.
ChatGPT ate my clicks: the future of search (& what to do about it)
AI tools like ChatGPT are changing search behavior, making traditional SEO less effective. Marketers need to adapt by becoming original sources and building brand awareness.
Why your brand story is the wrong story to tell
Stop making your brand the hero. Position your customer as the hero and your brand as the mentor guide using the hero's journey framework.
How to write emails your audience can't wait to open
The insane staying power of Mario Kart (and 3 lessons brands can learn from it)
Analysis of Mario Kart's 33-year success reveals 3 key brand lessons: cultural intelligence, controlled chaos, and social-first design.
How to build a community that's wholesome, hospitable & human
Expert insights on building authentic communities through listening, empathy, and genuine relationship building rather than tactics and hacks.
Why affiliate marketing is the secret weapon you're probably sleeping on
Reveals affiliate marketing's untapped potential beyond discount codes, covering awareness, conversion, and loyalty strategies across the entire customer journey.
Why your CX team is your brand team
Argues that customer experience teams are now the real brand builders, as every touchpoint shapes brand perception more than traditional marketing.
“Creative effectiveness” is having a moment, but what does it actually mean?
Explores what creative effectiveness really means beyond buzzwords, focusing on emotional storytelling, distinctiveness, and measurable business outcomes.
WTF is a marketing funnel?
A beginner-friendly breakdown of marketing funnels, explaining TOFU, MOFU, and BOFU stages with practical examples and why the customer journey isn't linear.
How to make killer short-form content (no matter your age)
Content creator Buskey Sharma shares insights on creating viral short-form video content, overcoming mental barriers, and building authentic brand presence regardless of age.
How to turn bland briefs into better business
Argues brands aren't boring due to bad decisions but fuzzy briefs. Better alignment between strategy and creative execution creates sharper brand work.