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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
How to bust through creative burnout (trust me, I've written over 800 YAP articles!)
Break creative burnout by looking outside your industry, changing formats, making work playful, and consuming content from real people, not just professionals.
Netflix, Tony Hinchcliffe, & the art of political shapeshifting
Netflix's Tony Hinchcliffe deal and Amazon's Trump Apprentice acquisition reveal streaming platforms' political shapeshifting to chase profitable audiences.
Is "purpose-driven" marketing a lie?
Purpose-driven marketing often serves profit over principles, creating hypocrisy as brands claim values while prioritizing consumption and corporate power.
Sleep as a status symbol
Sleep has evolved from necessity to luxury status symbol, creating a booming sleep economy with premium products and branding opportunities for luxury brands.
Why no one is engaging with your content (and 6 ways to fix it)
Six reasons why your content isn't getting engagement and actionable fixes to create more interactive, audience-focused social media posts.
Rappers know more about branding than you do—here's proof
Rappers are becoming creative directors at major fashion brands, setting trends and teaching brands about authentic partnerships and world-building.
4 Tips for customer surveys that people actually want to answer
Make surveys engaging by using conversational language, unexpected questions, and brand personality. Turn feedback collection into brand experiences.
RIP microtrends (here's the next big thing)
Microtrends are dying as consumers reject disposable aesthetics. The shift toward intentional, slow fashion and authentic content is reshaping culture.
8 AI tools to help marketers work smarter, not harder
AI tools help marketers work smarter with consumer intelligence. Use predictive analytics, real-time interest tracking, and personalization to improve campaigns.
How to shock & delight your customers with "chaos packaging"
Chaos packaging disrupts consumer expectations by placing products in unconventional containers, creating viral moments and memorable experiences.
What used to be TMI is now content gold—but have we gone too far?
Social media's oversharing culture has evolved into performative trauma content where personal stories become viral entertainment at the cost of boundaries.
5 Ways to skyrocket your brand out of a "boring" category
How Buldak transformed instant noodles from boring pantry staple to viral sensation using challenge culture and smart marketing tactics.