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Nine hundred and fifty issues.
Pizza Hut pays fans to create trend content on TikTok
Pizza Hut rewards fans for creating TikTok trend content featuring their pizza boxes, building community while driving sales through UGC campaigns.
3 post-pandemic consumer behaviours that are here to stay
Analysis of 3 lasting post-pandemic consumer behaviors: impulse buying surge, wellness focus, and their implications for brand marketing strategies.
How PlayStation Used Shocking Ads to Make Their Brand Unforgettable
PlayStation's controversial early 2000s ads used shocking, surreal imagery inspired by films like The Matrix to create unforgettable brand impact.
Zalando Finally Answers the Age-Old Question, ‘What Do I Wear?’
Zalando launches AW24 campaign addressing universal fashion dilemma with diverse cast including Willem Dafoe, featuring new brand positioning and platform updates.
Are brands overdoing the '90s nostalgia marketing?
Brands like Reformation, SKIMS, and Old Navy are leveraging 90s nostalgia marketing with celebrity campaigns and retro collections to reconnect with culture.
'Thursday' takes the stigma out of dating apps
Thursday dating app reduces stigma by only operating one day per week, creating urgency and cutting dating fatigue while using clever marketing tactics.
Gen Z is fuelling a Halloween spending frenzy
Gen Z drives Halloween spending surge with 91% celebrating and heavy social media influence. Brands like Chipotle capitalize with themed campaigns and products.
Pitbull names a Florida university stadium after himself
Pitbull makes history by naming FIU's stadium after himself for $1.2M annually, creating innovative branding opportunity with community impact and business benefits.
Are 'sustainable' products as green as they claim to be?
Many 'sustainable' products use misleading mass balance certification. Brands like CamelBak claim recycled content that may not physically exist in final products.
The NFL kicks off the 2024 season with unity-focused campaign
NFL's 2024 season launches with unity-focused campaign 'This Is Football Country' by 72andSunny, emphasizing global growth and inclusivity during divisive times.
Are bushcraft creators the remedy to the masculinity crisis?
Bushcraft creators like Paul Hayes and Luke Nichols are addressing masculinity crisis through outdoor survival content, connecting men with nature and traditional skills.
How Selena Gomez's personal brand made her a billionaire
Selena Gomez became a billionaire through authentic personal branding and Rare Beauty's success. Her transparency about mental health built strong fan loyalty and business growth.