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Nine hundred and fifty issues.
3 Gen Z trends you need to know about
Gen Z shifts from 'Brat Summer' to 'Demure Fall' aesthetic, embraces underconsumption core, and starts Halloween season early. Brands need authentic connection beyond memes.
'Maybe it's Maybelline' returns for TikTok
Maybelline revives its iconic tagline for TikTok with celebrity remixes, leveraging nostalgia marketing and platform-specific content for Gen Z audiences.
Yes, marketers are actually using your phone to listen to you
Cox Media Group exposed for using 'Active Listening' technology to target ads based on smartphone microphone data. Privacy concerns validated after years of suspicion.
Lavazza uses a robot to remind us what it means to be human
Lavazza's AI-focused campaign uses a robot character to highlight human emotions and simple pleasures, showing how brands can humanize technology in marketing.
Why unconventional collabs can be a brand's secret weapon
Logan Moffitt's viral cucumber salad videos show how brands can succeed with unexpected creator partnerships, gaining attention through unconventional collaborations.
Barbie teams up with the WNBA
Barbie partners with WNBA for 'Give Limitless Possibilities' campaign, leveraging women's sports growth and targeting parents during holiday season.
The keys to making seasonal marketing worth your while
September is the optimal month for fall marketing in the US. 73% of Americans buy seasonal items, with timing and audience targeting being crucial for success.
Making MSCHF
MSCHF creates viral art through controversial products like Satan shoes with human blood. Their consistent bi-weekly drops and absurd humor keep audiences engaged.
The cocktail that made the U.S. Open $10 million
The U.S. Open's Honey Deuce cocktail generates $10M annually at $23 per drink. Food and beverage partnerships can significantly enhance sporting events and revenue.
Are brand mascots going extinct?
Brand mascots are evolving for digital platforms, driving 37% higher market share despite being used in only 4% of ads. Modern mascots like Duolingo's Duo thrive on social media.
How Supreme went from NYC skate shop to $1.5B brand
Supreme grew from NYC skate shop to $1.5B brand through authentic community building and scarcity marketing. Their 'drop' model creates Taylor Swift-level fan obsession.
How the Nelk Boys turned prank content into a multi-million dollar brand
The Nelk Boys built a $70M empire from YouTube pranks using authentic content, limited merchandise drops, and leveraging fan loyalty after YouTube demonetization.