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Nine hundred and fifty issues.
How to create a cult (brand)
Creating cult brands requires tapping into consumer identity, building community, and offering lifestyle beyond products, as demonstrated by Apple and Harley-Davidson.
Why Bud Light is still struggling to repair its image
Bud Light partners with comedian Shane Gillis to win back conservative audience after Dylan Mulvaney backlash. Mixed response shows brand repair challenges.
3 DTC brands taking over the consumer goods industry
DTC brands like Kosas, Catalina Crunch, and Everdrop are disrupting the CPG industry through digital marketing, community building, and sustainable innovation.
Hinge shares real (& messy) love stories in new campaign
Hinge's 'No Ordinary Love' campaign features real love stories in literary format, partnering with contemporary authors to create authentic content that resonates with Gen Z.
Apple makes recently bought devices obsolete (again)
Apple Intelligence AI features only work on newest devices, making older models obsolete. Limited availability raises questions about forced upgrades.
How to create a personal brand that's authentic to you
Kris Jenner's MasterClass reveals key personal branding strategies including aesthetic development, authentic communication, and community building for lasting brand success.
Eric Cantona's live TV stunt pays off
Eric Cantona's live TV breakdown was actually a marketing stunt for Showmax Premier League coverage, generating $4M in earned media and viral attention.
How brands can tap into the power of livestreaming
Livestreaming creates deeper audience connections than traditional video content. Brands can leverage this interactive format to build engaged communities.
Is the 'trad wife' movement as innocent as it seems?
The 'trad wife' trend dominates social media with homemaking content. BBC explores whether this movement promotes harmful gender stereotypes or lifestyle choice.
6 Habits to help you become a more curious (and successful) marketer
Curiosity drives marketing success through creativity, adaptability, and empathy. Six habits help marketers ask better questions and strengthen campaigns.
#Sponsored: This week's biggest influencer collabs
The creator economy is booming at $250B, expected to reach $525B by 2030. Recent brand collabs include Google Chrome x Amelia Dimoldenberg, Tatcha x Rickey Thompson, and SKIMS x Charli XCX.
Why your brand needs to break up with trends
The 'demure' TikTok trend shows why brands should avoid jumping on viral trends too late. Understanding trend lifecycles helps avoid cringy marketing moments that kill authenticity.