the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Why YouTube is a marketing weapon for brands
YouTube was rated #1 coolest brand of 2024 by kids. With 2.49B monthly users spending 48.7 minutes daily, it's evolved into a powerful marketing platform beyond just video hosting.
Domino's gets Simon Cowell to judge pizza
Domino's taps Simon Cowell to judge pizza quality in new campaign, addressing consumer concerns about food quality while reinforcing brand standards.
The Dallas Cowboys dancers pay the price for a perfect brand image
Dallas Cowboys Cheerleaders maintain perfect brand image through exploitation. Netflix doc reveals low pay and harsh conditions behind $10B franchise.
Why 'comfort creators' are taking over social media
Comfort creators offering soothing, wholesome content are gaining popularity as users seek refuge from social media's typically stressful environment.
The new Instagram metric that's about to change everything
Instagram introduces unified 'views' metric across all content types. New success formula focuses on sends per reach ratio for better performance.
X's unhinged chatbot brings (more) scandal to the platform
X's Grok-2 AI creates controversial deepfakes with minimal content moderation. Scandal drives more advertisers away from the platform.
How to grow your social accounts from zero
Step-by-step guide to building social media accounts from zero. Focus on brand positioning, big ideas, and choosing quality vs quantity approach.
How Mad Men teaches us to be better marketers
Mad Men era advertising teaches modern marketers the power of simplicity and big ideas. Classic billboard principles apply to social media marketing.
Why the adult toy market's heating up
Adult collectible toys like Sonny Angels are trending among Gen Z and Millennials, driven by nostalgia, comfort-seeking, and social media sharing culture.
Dude Wipes flushes away the competition
Chronicles how Dude Wipes built a multi-million dollar business by targeting college men with humor-driven marketing and clear audience understanding.
How the Miu Miu Girl has the internet in a chokehold
Analyzes how Miu Miu's strategic branding created the iconic 'Miu Miu Girl' archetype, resulting in 93% year-over-year growth through cultural resonance.
How to actually connect with consumers in 2024
Explores key branding trends for 2024 including personalization, simple maximalism, and multimedia branding to help businesses connect with consumers effectively.