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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
WeightWatchers joins the Ozempic craze
WeightWatchers pivots strategy to include Ozempic/GLP-1 drugs, offering clinics & prescriptions alongside traditional weight loss programs.
How big brands are using gamified ads to change the ad game
Major brands like Amazon & Discord use gamified ads with interactive elements, achieving 90% user recall rates in the $347B gaming market.
Amazon's taking over TikTok & Pinterest
Amazon partners with TikTok & Pinterest for seamless in-app shopping, threatening traditional fashion brands with instant purchase capabilities.
How Vitaminwater became the OG of viral drinks
Vitaminwater became a viral sensation through celebrity partnerships, smart branding, and pop culture integration, despite being marketed sugar water.
The psychology behind why 'cute' sells
Cuteness triggers dopamine and oxytocin, making it a powerful marketing tool that creates positive brand associations and increases viral potential.
Making your audience cry could be an effective way to sell to them
Emotional advertising that makes audiences cry can be highly effective for sales, with 85% of consumers buying from brands they feel emotionally connected to.
The U.S Federal Government has its eyes on Big Tech. Google's just the start.
US government launches antitrust lawsuits against Big Tech giants Amazon, Apple, Google, and Meta for monopolistic practices and stifling competition.
Facebook's using cash to lure Gen Z creators to the platform
Facebook uses cash incentives to attract Gen Z creators, hoping to revitalize the platform with younger audiences through creator monetization programs.
Federal Judge rules Google held illegal monopoly
Federal judge rules Google illegally monopolized search through exclusive deals with Apple and Samsung, potentially changing how tech companies operate.
Why your brand needs to be on Threads
Threads has evolved beyond its rocky start, with 70% of marketers now using the platform as it develops new features and maintains positive engagement.
Clean Girl's out. Indie Sleaze is in.
Indie Sleaze aesthetic is replacing Clean Girl trends as Gen Z embraces maximalist, messy style inspired by 2000s culture and films like Saltburn.
Bodyform's new ad breaks the stigma of periods
Bodyform's 'Never Just a Period' campaign breaks menstrual health stigmas through emotional storytelling and authentic representation of women's experiences.