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Nine hundred and fifty issues.
Why going viral's not always a good thing
Moo Deng's viral fame raises concerns about exploitation in internet culture. Going viral can harm subjects when profit overshadows wellbeing.
Frito-Lay wants Gen Z to cheat on their favourite snack
Frito-Lay targets Gen Z with 'side-chip' campaign using burner phones and Y2K nostalgia. Creative strategy promotes Flamin' Hot brand variants effectively.
In a controversial industry? Here's how to win over the public.
Controversial brands face predictable public discourse patterns. Success requires addressing safety, effectiveness, and moral concerns strategically.
The real winners at the VMAs? The ads.
VMA ads stole the show with interactive experiences. Brands like Shopsense AI, Bacardi, and Burger King created memorable integrated campaigns.
Amid PR scandals, MrBeast, Logan Paul & KSI launch 'Lunchly' brand
MrBeast, Logan Paul & KSI launch Lunchly amid PR scandals. The lunchbox brand targets kids despite ongoing controversies around all three creators.
How to market to kids (and their parents!) without being icky
Marketing to kids requires reaching parents ethically. Focus on real-world experiences over digital ads to connect with families effectively.
The Weeknd's new music video is 'Shot on iPhone' and, wow, it's epic
The Weeknd's latest music video showcases Apple's 'Shot on iPhone' campaign, demonstrating iPhone 16 Pro's video capabilities with cinematic quality.
A Surgeon General's warning on Instagram? It may not be far off.
42 state attorneys general push for surgeon general's warnings on social media platforms, citing mental health risks to teens similar to tobacco warnings.
How Hilton used an absurdly long TikTok to rebrand themselves
Hilton created a 10-minute TikTok with Paris Hilton to rebrand and prove that hotel experience matters more than just destination marketing.
Google pulls misleading Gemini demo video (after getting called out, of course)
Google removed its misleading Gemini AI demo video after regulators questioned the accuracy of real-time interactions shown in the promotion.
Your dummy-proof guide to (finally) starting a podcast
Complete guide to starting a podcast including defining your purpose, identifying target audience, and planning content strategy for success.
4 Lessons from Molly Mae Hague's clothing line launch
Analysis of Molly Mae Hague's clothing line launch tactics, including strategic naming, exclusivity marketing, and leveraging her influence for brand success.