the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
The brand jingle takeover you didn't see coming
Brand jingles are making a comeback in digital advertising. Ozempic, Maybelline, and Band-Aid lead the resurgence with catchy, memorable sonic branding strategies.
How to get your customers to build your brand (for free!)
Learn how to leverage user-generated content (UGC) to build your brand for free. Discover strategies like feedback requests, hashtag campaigns, and ambassador programs.
Why The World Went Crazy for Fidget Spinners (it was all marketing, baby!)
Fidget spinners became a global phenomenon through strategic social media marketing, accessible pricing, and perceived health benefits targeting anxiety relief.
Make your audience say 'WTF?' but in a good way
Unexpected brand collaborations create buzz by surprising audiences while maintaining relevance. Success comes from shared values, not industries, plus balanced shock value.
Sour Patch Kids Helps Gen Z Decode Corporate Jargon
Sour Patch Kids launched a corporate jargon translator to help Gen Z navigate workplace communication, connecting candy with career anxiety in a playful campaign.
The art of storytelling in marketing
Storytelling is essential for marketing success because humans are evolutionarily wired to connect with narratives over facts and figures.
What happened to the beauty gurus of early YouTube?
Beauty YouTubers dominated early platform culture but declined due to commercialization and shift to short-form content targeting older audiences.
3 strategies to help your brand survive election (and holiday) season
Election and holiday seasons create marketing challenges with higher costs. Focus on existing customers and optimize conversion rates instead of acquisition.
Why you should use micro-influencers in your marketing
Micro-influencers offer better engagement rates, higher conversions, and more targeted audiences than macro-influencers at lower costs.
Duolingo owls take over Charli XCX concert
Duolingo's guerrilla marketing at Charli XCX's concert generated 2M+ views. The stunt shows how brands can authentically tap into pop culture moments.
How to create content that makes your audience tune in--not tune out
Quality over quantity matters in content marketing. Slow marketing focuses on educating, inspiring, or entertaining audiences rather than bombarding them.
What Instagram's new 'teen accounts' mean for your brand
Instagram introduces new teen accounts with privacy restrictions and parental controls. Brands need to adapt content strategies for reduced teen engagement.