I am an OCD person's worst nightmare.
One look at my email inbox would send them into overdrive.
It might even kill them.
Because I cannot, for the life of me, keep up with the amount of random clutter that comes through it.
I'll be honest. It's hard for anything to truly catch my eye these days.
That's why, in a world where inboxes overflow with brand promotions and newsletters, your email design isn't just about aesthetics. It's a tool for driving action (or not).
60% of consumers say they're influenced by marketing emails when making purchases. So nailing your email design can be a game-changer for your sales strategy.
This isn't about pretty layouts for the sake of it; it's about intentionally using design to guide readers towards a conversion.
The reality is, 81% of people check their emails on their phones. A layout that works beautifully on desktop but falls apart on mobile is more than a missed opportunity-it's a fast track to the trash bin.
Mobile-first design is now the baseline expectation, not an added bonus.
Use larger fonts, single-column layouts, and CTAs that are big enough to tap comfortably.
Did you know? Mobile-friendly emails see a 15% increase in unique clicks and a 10% boost in conversions.
Small adjustments lead to significant returns, yet many marketers still struggle with this fundamental aspect.
The subject line is your initial hook, but the preview text is the wingman you didn't know you needed.
Combined, they set the stage for whether your email gets opened or ignored. Aim for under 50 characters for the subject line and let the preview text add context. Emojis might increase open rates by 56%, but use them strategically-they should enhance the message, not distract from it.
Many brands rely too heavily on gimmicky subject lines. It's not enough to be clever; the content needs to deliver on the promise. Consistently A/B testing your subject lines and preview text is a smarter move than jumping on trends.
Visual hierarchy isn't about making emails pretty; it's about directing the reader's attention intentionally.
Guide them from the headline to the CTA by structuring content logically. Put key information above the fold so the reader doesn't need to scroll to read it.
Use bold fonts to highlight important messages and create pathways through contrasting colours.
Did you know? The human brain can process visual data 60,000 times faster than textual information.
It's not rocket science, yet many brands still throw everything at the reader at once, hoping something will stick.
Personalisation has evolved past inserting a name at the top of an email. Now, it's about tailoring content to fit the recipient's interests, behaviours, and preferences.
Adding relevant product recommendations or geo-targeted content can significantly improve engagement. These make your emails feel less like spam and more like a helpful suggestion.
