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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Virtual influencers take over the web
Virtual influencers like Imma are gaining traction with major brands. AI-powered digital personas offer control, consistency, and global reach for marketing campaigns.
Wrangler rides its western heritage in new campaign
Wrangler's new campaign leverages western heritage and cultural partnerships to drive authentic brand growth through strategic NFL and TV placements.
Your Q4 Survival Guide
Complete guide to surviving Q4 marketing rush with planning, site optimization, customer segmentation, and automation strategies for year-end success.
5 Biggest CTA mistakes brands make (and how to avoid them!)
Common CTA mistakes brands make and actionable strategies to improve click-through rates and conversions through emotional, clear, and bold messaging.
Kendall Jenner parties with college students to promote her tequila brand
Kendall Jenner promotes 818 tequila through hands-on college campus tours, creating authentic brand experiences and building loyalty with Gen Z students.
How to market to Gen Alpha (because they're growing up fast!)
Gen Alpha represents $4 trillion in future buying power. Brands like Crayola, Sol de Janeiro successfully target them with personalization and social values.
Why food brands are so unhinged on social media
Food brands like Wendy's use wild social media tactics to spark conversation. Bold, controversial content drives engagement better than polished ads.
It Ends With Us was a marketing fail--but a box office win
It Ends With Us movie succeeded at box office despite marketing controversy. Blake Lively's press tour focused on romance while co-star Justin Baldoni addressed abuse themes.
5 Strategies to help you nail your next client pitch
Master client pitches with 5 key strategies: focus on client needs, tell powerful stories, use tailored insights, and gauge current climate conditions.
Meta's AI chatbots could become your new sales team
Meta introduces AI-powered chatbots for ads that can have full conversations with customers. These generative AI bots aim to increase sales through better engagement.
Nutter Butter shows us why being insane online works
Nutter Butter's bizarre TikTok strategy doubled their following in two weeks, proving unhinged content can drive massive engagement and viral success.
Print media makes a long-awaited comeback
Print media is making a comeback as consumers seek tactile experiences amid AI fears and digital fatigue, with 330 magazine launches in 2022.