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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Binge drinking is out. Sobriety is in.
Sobriety trends like Sober October drive permanent behavior shifts. Non-alcoholic beverage market projected to reach $275 billion by 2029 among Gen Z.
Why cinema ads are one of the best ways to reach ages 18–34
Cinema ads effectively reach ad-avoiding 18-34 demographic who dominate movie audiences. Horror film advertising offers premium targeting opportunities.
Facebook rolls out new features in desperate attempt to win back Gen Z
Facebook launches Local tab and revamped Video tab to compete with TikTok and win back Gen Z users through short-form content and local discovery.
How brands can escape the algo-driven cycle of 'same same' content
Social media algorithms create homogenous content across fashion, music, and beauty. Brands can break the cycle by curating for discovery rather than repetition.
Kamala Harris opens up on sex podcast
Kamala Harris reached 5M viewers on Call Her Daddy podcast, showcasing how non-traditional platforms can create powerful political conversations.
Why your brand needs to create a 'dopamine menu,' like, right now
The TikTok 'dopamine menu' trend offers brands opportunities to create curated product lists and interactive campaigns that provide instant gratification.
Smoking Weed's Gone Corporate
Corporate cannabis marketing strips away authentic culture. Marketers must balance expansion with preserving product authenticity and community roots.
Domino's has the remedy for pizza emergencies
Domino's brings back Emergency Pizza promo amid declining sales. The chain also ventures into gaming partnerships to attract new audiences.
Heinz apologises 2X in 1 week for offensive ads
Heinz apologized twice in one week for racially insensitive ads. The incidents highlight the need for diverse creative teams to prevent cultural missteps.
How to create a bussin’ loyalty program
Effective loyalty programs require clear value propositions, tiered rewards, and gamification. Examples from Sephora, Hilton, and Duolingo show best practices.
Why branding has turned into 'blanding'
Brand logos are becoming increasingly similar through minimalist 'blanding.' Companies like PayPal face backlash for generic, sans-serif redesigns.
Instagram's 'best practices' tell you EXACTLY how to be good at--itself?
Instagram's new Best Practices feature offers personalized growth tips but raises questions about creative freedom versus algorithmic compliance.