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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
How marketing made run clubs cool
Run clubs have become a social phenomenon driven by community needs, mental health awareness, and brands like Strava making running an Instagrammable experience.
Is curation the ad industry’s saving grace?
Ad tech's 'curation' trend is essentially rebranded ad networks offering premium publisher access, but may harm smaller publishers while benefiting big players.
How to use product placement (without being totally cringe)
Modern product placement has evolved from obvious 2000s tactics to subtle, authentic integration in influencer content that feels natural and drives engagement.
Kraft-Heinz forces us to listen to loud chewing in new campaign
Kraft-Heinz uses misophonia and loud chewing sounds in their campaign for frozen quesadillas, turning an annoying sound into effective sensory marketing.
4 Ways to Fight Q4 Burnout
70% of marketing professionals experience burnout. Article provides practical solutions for managing Q4 stress including boundary setting and workload management.
Are Instagram's new digital business cards just a gimmick?
Instagram launches Profile Cards - digital business cards with QR codes, custom backgrounds, and personal branding features targeting Gen Z creators and influencers.
Brands are profiting off mental illness, and it's gross
Brands are capitalizing on mental health trends and 'Sad Girl' aesthetics. This commodification of mental illness raises ethical concerns about marketing.
How AG1 used influencers to scam the public
AG1 used podcaster influencers to promote their $99 superfood powder. Critics question the product's efficacy and the authenticity of influencer endorsements.
Outrageous phone cases are the answer
JOAN London created outrageous anti-theft phone cases to highlight London's phone theft problem. The humorous campaign uses impractical solutions to raise awareness.
7 ways to build a culturally relevant brand
Cultural relevance means authentic connection with audiences through timely messaging. Nike, Spotify, and SKIMS show how brands embed into cultural conversations.
How to become a brand your customers can't live without
Learn how successful brands like Spotify and Google become indispensable by integrating into daily routines through habit-forming strategies and problem-solving messaging.
How to jump on the Paris train without missing all the stops
Paris trends dominate social media but risk reducing rich culture to clichés. Brands should respect authentic Parisian craftsmanship over superficial aesthetics.