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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
7 ways to make your email marketing strategy not suck
7 actionable strategies to improve email marketing effectiveness, focusing on mobile-first design, personalization, and visual hierarchy for better conversions.
Rogan, Trump & the Manosphere
Trump's Joe Rogan podcast appearance targets male voters through authentic, unfiltered content. The manosphere gains cultural power by rejecting mainstream media.
VHS makes a comeback for Alien: Romulus release
VHS tapes make a comeback with Alien: Romulus limited edition release, selling out at $59.96. Physical media revival driven by nostalgia and ownership desire.
Why 'value-driven' content doesn't work
Content creators evolve through three phases: Reporter, Expert, and Fool. Value-driven expert content often fails due to overestimating knowledge and abilities.
3 Tips to help you (finally) start posting consistently
Three practical tips for consistent content posting: carve out realistic time, develop easily repeatable content formats, and use scheduling tools to automate publishing.
How MTV became culturally irrelevant
MTV's decline from cultural powerhouse to irrelevance shows what happens when brands abandon their core identity while chasing trends and failing to adapt to new audiences.
How to use scarcity marketing (without overdoing it!)
Scarcity marketing creates urgency through FOMO. Use limited-time offers, exclusive drops, and scarcity signals to drive demand and sales.
Life360 uses nightmare fuel to market location tracking app
Life360's marketing campaign uses dark humor to show family mishaps that their location tracking app could prevent, positioning the product as protection from everyday chaos.
3 marketing lessons from a pop princess
Analysis of Sabrina Carpenter's marketing strategy reveals 3 key lessons: turning scandal into opportunity, staying adaptable, and strategic timing.
3 ways to increase your engagement on Instagram
Three proven ways to boost Instagram engagement: maintain consistency, reply to comments for two-way conversations, and create shareable content.
Why your brand needs an enemy
Brands need to identify what they stand against, not just for. Having a shared enemy unites audiences and creates devoted followers in polarized culture.
Why you should learn to love your data security team
Marketing and data security teams need stronger partnerships as AI and cyber threats increase, with breaches potentially destroying marketing efforts instantly.