the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
3 Tips to help you start your own newsletter
Three key tips for starting a successful newsletter: define your purpose and audience, launch imperfectly to avoid procrastination, and iterate based on learnings.
Why we can't resist 'The Secret Lives of Mormon Wives'
Analysis of why 'The Secret Lives of Mormon Wives' became addictive viewing, exploring how mystery marketing and social media presence shape cultural perception.
Ford hopes to begin serving in-car ads
Ford patents in-car advertising technology that uses location data and conversations. Raises concerns about privacy invasion and driving safety.
Goodbye, legacy media. Hello, indie creators.
Legacy media declines as audiences shift to indie creators and digital outlets. Independent creators offer authenticity and build sustainable media empires.
Should you start a blog? (no, they're not dead!)
Blogs remain powerful marketing tools for building authority, generating leads, and creating owned content that drives long-term results.
Why you need to master short-form video, like, yesterday
Short-form video is essential for brand success. It drives engagement, shareability, and allows quick experimentation with high viral potential.
Can brands (ethically) engage with trauma content creators?
TikTok trauma content performs well but raises ethical concerns about exploitation. Brands must approach authentically without monetizing hardship for engagement.
Does true crime content expose truth or merely excuse murderers?
Modern true crime content has evolved from sensational entertainment to critical examination of justice systems and social issues.
Head of IG reveals why they downgrade your video quality
Instagram downgrades video quality for less popular content to manage storage. Quality matters less than content for engagement according to Mosseri.
How Yes Theory turned being uncomfortable into a movement
Yes Theory built a movement around 'Seek Discomfort,' turning uncomfortable situations into viral content and authentic community engagement.
6 ways to build thought leadership (without sounding like a douche)
6 authentic approaches to building thought leadership without appearing self-promotional, emphasizing value creation and genuine audience engagement.
Choosing not to pick a side backfires for The Washington Post
The Washington Post lost 250,000 subscribers by not endorsing a candidate, showing how brand neutrality can backfire in polarized times.