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How Overdrive Defense turned the taboo into an opportunity
Starface founders launch Overdrive Defense, turning drug safety stigma into bold branding opportunity with bright orange fentanyl test strips.
Is TikTok the Chef de Cuisine of Gen Z?
TikTok food trends like onion baking show how Gen Z treats cooking as content, seeking viral experiences over traditional recipes.
The fall of a giant: will we witness Starbucks' demise?
Starbucks faces sales decline after shifting from cozy 'third place' to mobile-first model, losing core brand identity and customer connection.
The first 7 minutes of 'Smile 2' will make you smile - literally
Paramount's Smile 2 promo uses facial recognition to ensure viewers smile while watching the first 7 minutes, creating immersive horror experience.
A comprehensive guide to nailing your written content
Written content remains powerful for building trust, consistency, and authority despite video dominance. Focus on authentic voice and brand personality.
How Prince built a totally iconic personal brand
Prince built an iconic brand through strategic use of purple, simple naming, protest name changes, and unique spelling that lasted decades.
Liquid Death uses killer abs to launch new product
Liquid Death partners with Dr. Squatch for horror-themed soap, using killer abs and slasher aesthetics to disrupt traditional hygiene marketing.
Trump's victory: a media minefield to follow
Trump's victory triggered surge in online misogyny and violent rhetoric, creating challenges for media professionals navigating this toxic landscape.
4 tactics you can steal from Kitsch's social media strategy
Kitsch beauty brand's success stems from customer-centric products, strategic ad spend, and strong TikTok presence with user-generated content.
7 Shifts in B2B marketing you need to understand
B2B marketing evolved from corporate messaging to authentic, human-centered approaches. Brands must be genuine and build real relationships.
Are we losing our creativity to 'data-driven' insights?
Data-driven marketing risks stifling creativity. Balance analytics with bold ideas for memorable campaigns that truly engage audiences.
How Specsavers turned the Rick Roll into a hearing PSA
Specsavers partnered with Rick Astley to create a misheard version of 'Never Gonna Give You Up' to promote hearing tests, winning multiple Cannes Lions awards.