So, Spotify Wrapped was a bust.
But not all hope is lost when it comes to end of year reports from our faves.
If you're a marketer, a creator, or someone who just likes to know what's cool before it's cool, you need to know about Pinterest Predicts.
And it's not just a vibe check-they've got the receipts. Around 80% of their predictions for 2023 actually came true, which is more than we can say for most of our New Year's resolutions.
Yes, I'm speaking from anecdotal experience. No, I'm not sorry.
So, what does Pinterest think we'll be obsessed with in 2025?
And why does a platform with so much cultural sway often get overshadowed by its TikTok and Insta counterparts?
Pinterest Predicts covers a lot of ground-fashion, wellness, home decor, food, even hobbies you didn't know you needed. Here are a few trends that jumped out this year:
'Dark, sweet and such a vibe.'
According to the platform, Gen Z and Millennials will infuse the sultry colour into everything from makeup to menus and mood boards.
The search 'Cherry vibe' was up +325%, 'Cherry bedroom' +100%, and 'Dark cherry red' +235%.
Pinterest says: tart will have your heart in 2025.
'From first light to moonlight.'
Basically, my whole aesthetic in a trend. Which is kind of annoying when I love to gate keep, but here we are.
In 2025, Gen Z and Millennials will dive head first into sultry siren makeup and wet hair looks.
Searches for 'Dark siren make-up' are up +695%, 'Wavy wet hair look' +80% and 'Sea-inspired nails' +65%.
This is so much more than seashells and starfish. Move aside, Ariel.
'The year of the makeup mood ring.'
Gen Z and Boomers (??) are allegedly driving the alluring aesthetic, zeroing in on high hues from chin to cheek.
Searches for 'Golden aura' were up +75%, 'Full-colour makeup eyes' +365%, and 'New-wave makeup' +410%.
From trippy nails to sparkly eyes, Pinterest says you'll be dipped in vibes all day long.
'This year will be absolutely dill-icious.'
Gen X and Millennials are said to be all in on the pickle trend. From cakes to fries and even pickle margaritas (yum!)
'Pickle margarita' +100%, 'Fried pickle dip' +80% and 'Pickle de gallo' +65%
Pinterest predicts the oh-so-humble-gherkin is about to be in absolutely everything, a trend I welcome with arms (and mouth) wide open.
Here's the thing: Pinterest isn't about fleeting virality or meme culture. It's about intentional discovery.
While platforms like TikTok are where trends are born (and sometimes die within a week), Pinterest is where those trends take root. Users don't passively scroll; they actively search, plan, and pin.
If someone's searching for 'Neo-Nostalgia decor ideas,' they're probably redoing their living room, not just liking a video they'll forget in two seconds.
Pinterest's 522 million monthly active users aren't just trend-chasers-they're trendsetters. And because 8 out of 10 Pinterest users say the platform helps them find new products, it's a goldmine for brands looking to introduce their next big thing.
Beacause this platform is not just a teen angst mood board. It's a marketing superpower.
From plans to purchases, the trends will shape your audiences' decisions in 2025. Get ahead of where they're going and turn them into marketing opportunities.
Use the predictions to guide your content and product launches. For example, if 'Slow Luxe' is trending, a clothing brand might spotlight its capsule collections or host workshops on sustainable styling.
