the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
The internet as a mood board for selfhood
The internet has transformed identity into curated mood boards, where we build ourselves through aesthetic choices and purchases that signal who we want to be seen as.
The romance of logging on (and what marketers can learn from it)
The internet shifted from destination to atmosphere, changing online behavior. Marketers must build intentional digital spaces rather than broadcasting into the void.
How brands can do Halloween the right way (because we’re so over fake cobwebs & pumpkins!)
Halloween marketing needs elevation beyond plastic decorations. Brands should embrace ritual, mystery, and transformation themes to create meaningful seasonal campaigns.
Storytelling as a balm for cultural collapse
In our chaotic digital world, brands should return to mythmaking and storytelling as meaning-making devices to create coherent narratives that anchor cultural conversations.
The free fall of context: What does anything actually mean now?
Digital culture has collapsed into meaningless chaos where context switches so fast nothing retains meaning. Brands must choose between joining the noise or anchoring real conversations.
Honey, I shrunk the headlines!
AI and politics dominate marketing conversations, creating content fatigue. The solution is breaking the loop by zooming in on micro-trends or zooming out for meta perspectives.
When metrics become monsters
Obsessing over marketing metrics can break them, following Goodhart's Law. When metrics become the mission instead of guides, brands risk dashboard success but real stagnation.
Reinventing the micro-ritual
Traditional marketing rituals are fragmenting in the attention economy. Brands must focus on micro-rituals - tiny repeatable actions that anchor daily life and build lasting habits.
What brands can learn from the good ol' hotel pen
Hotel pens were genius marketing because they served utility first, then became circulating brand ambassadors. Modern brands are reimagining merch as media.
In defense of the ever-perfect zine
Makes the case for zines as powerful offline marketing tools that build authentic community connections in an increasingly digital world.
Pilates, power, and the politics of the feed
Explores how fitness trends like Pilates and internet slang carry hidden political ideologies through social media algorithms, shaping consumer behavior and cultural values.
How to grow your content, your follower count - and your confidence
Growth expert Jony Lee shares insights on building follower count, content strategy, and creative confidence while overcoming perfectionism in content creation.