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Nine hundred and fifty issues.
What’s the aspirational cringe economy, and why should you care?
The aspirational cringe economy thrives on hate-watching content that's embarrassing yet oddly compelling, turning viewer disgust into engagement and creator profit.
Everyone's reluctant to post (and the platforms have noticed)
Reveals how declining user posting is forcing platforms like Instagram and Snapchat to pivot toward private sharing and DM features.
TikTok’s algorithm at a crossroads. So what's next for the app?
TikTok's forced sale could fundamentally change its recommendation algorithm, potentially ending the era of viral content for unknown creators and making feeds less weird.
Posting "just because" is going extinct
Explores the death of casual social posting due to anxiety and vulnerability, mourning the loss of authentic, low-stakes content sharing.
Screenshots can be your brand's secret weapon (but only if you know how to wield them)
Screenshots are the ultimate content currency that crosses platforms effortlessly, but brands need to use them authentically to avoid looking fake.
The case for marketing boredom
Argues that consistent, predictable 'boring' marketing builds more trust and long-term value than flashy viral campaigns chasing novelty.
The magic on socials is in the comments (here's why)
Comment sections are becoming the most authentic space on social media where real culture happens, offering brands new engagement opportunities.
Everything's an ad, so what's even real?
Explores how advertising has completely consumed modern culture, turning everything from celebrity careers to personal identity into marketing opportunities.
Why tf did Doja Cat just eat her lipstick at the VMAs?
Doja Cat eating lipstick at VMAs created viral MAC endorsement. Absurd spectacle beats polished campaigns in the attention economy.
AI makes the internet more dangerous than ever (so here’s what we do)
AI amplifies internet dangers through deepfakes, voice cloning, and sophisticated scams. Traditional safety cues no longer work in the AI era.
The Naked Gun: How a spoof revival proves that silliness sells
The Naked Gun revival shows slapstick comedy thrives online. Brands like Duolingo prove absurd humor drives engagement and viral marketing success.