the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
The lie behind today's wellness economy
Wellness influencers monetize their bodies as content assets, creating unrealistic standards. Their full-time fitness routine isn't achievable for most.
“Identity before tactics” - what my boss taught me about building a personal brand.
Personal branding isn't about posting schedules—it's about amplifying your authentic identity. Choose which version of yourself to highlight online.
How your small business can ride the “shoppable content” wave
Shoppable content merges entertainment with commerce. Small businesses can leverage platform tools to reduce friction between inspiration and purchase.
AI fatigue is real (and I’ve got it bad)
Explores the growing exhaustion with AI tools and hype, leading to increased demand for authentic, human-made content.
The e-comm game has changed (here's everything you need to know)
E-commerce has evolved into multi-channel, social-driven experiences. Brands must meet customers everywhere with seamless, integrated strategies.
What consumers actually want from ads (hint: it’s not your ROI deck)
Consumers want ads that feel like culture, not chores. Different generations want participatory content (Gen Z), proof + entertainment (Millennials), clarity (Gen X+).
Why this summer is the season of nothingness (& why that's ok)
Cultural fragmentation has replaced unified trends, creating a 'summer of nothingness' where marketers should focus on micro-communities over monoculture.
From eyeballs to goosebumps: marketing in the age of emotional context
Marketing must shift from demographic targeting to emotional context, using AI to target by mood and state of mind rather than just demographics.
How to survive going AI-first without killing your culture
Guide for marketing teams adopting AI without destroying company culture. Addresses job security fears, role confusion, and resistance to change.
Don't take your customer's swipe at face value (here's why)
Argues that customer behavior data isn't neutral truth but performance. Explores how micro-moments reveal when to market, not why people act.
Hustlerot: Why fake-deep career advice should be a crime
Critiques 'hustlerot' - fake-deep motivational content that sounds profound but lacks substance. Explains why pseudo-wisdom goes viral and how it harms career discourse.
Why Pinterest is the platform that refuses to die
Pinterest survived by doubling down on its unique strengths. Now leads cultural trends with 80% accuracy and direct purchase pipeline.