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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
How brands like Perelel are putting "community first, product second" into practice
Perelel leads wellness shift from manufactured problems to real health needs. Community-first approach builds trust through education over products.
"Thank you, Chat": Is AI-friendly etiquette really worth it?
AI etiquette is becoming cultural literacy. Being polite to bots teaches habits of respect and signals brand values to audiences.
3 Lessons from improv that will make you better marketer (no, really)
Three improv principles that enhance marketing skills: 'Yes, and' for brainstorming, active listening, and embracing failure as learning opportunity.
Wait! Before you reshoot!! Just clip it, baby.
Stop reshooting content - clip your long-form videos into short snippets instead. Turn podcasts and webinars into viral TikToks and Reels.
Why marketing is the occult of capitalism
Marketing operates like occult practices through hidden persuasion, ritual repetition, and symbolic manipulation to influence consumer behavior.
Streaming, but make it scroll? The rise of the social media sitcom.
Brands create scripted social media sitcoms with ongoing characters and storylines. Entertainment-first approach builds loyal audiences.
When chatbots create a technocracy we didn’t vote for
AI chatbots are becoming social governors with life-or-death influence, creating an unelected technocracy through convenience.
When authenticity becomes a commodity, what replaces it as the Big Selling Point?
Authenticity has become commodified marketing performance. The future lies in meta-trust and resonance over manufactured realness.
AI means there's no more "blank page." So, what does that mean for our creativity?
AI eliminates the blank page problem but creates 'doomprompting' - endless AI suggestions that diminish creative thinking depth.
Do viral moments even exist anymore?
Examines how viral content has changed from cultural moments to fleeting trends. Questions if true virality still exists in fragmented internet.
The dark side of brand hype (and how to sidestep it)
Brand hype can become self-consuming when marketing overshadows product utility. Stanley Cup's TikTok success shows risks of hype-driven sales.
3 steps to taking your business abroad (from a founder who's doing that right now)
Founder shares 3-step strategy for expanding business internationally. Covers content warm-up, relationship building, and in-person presence.