the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
An Emily in Paris reality check (don't quit your job and move to France just yet)
Emily in Paris shows unrealistic marketing work. Real marketing involves lengthy approvals, budget constraints, and complex processes.
Let the Tumblr kids rejoice: stills are having their moment again.
Instagram carousels are outperforming video content with higher engagement rates. Static images are making a comeback over Reels.
Marketing to the forgotten generation: How to reach zillennials
Zillennials are a overlooked micro-generation with unique traits. They value authenticity, are price-sensitive, and skeptical of influencer marketing.
On the snake year and digital tenderness
The Chinese zodiac created a framework for collective vulnerability on social media, transforming individual struggles into shared experiences and fostering genuine community support online.
Are you a digital hoarder? Why we’re all saving content we’ll never look at again.
Digital hoarding of saved posts, bookmarks, and screenshots has become widespread as we collect content against imaginary scarcity while never actually engaging with it.
Has the internet gotten worse? Or have we just gotten older?
Examines whether the internet has genuinely deteriorated or if aging affects our perception, exploring both structural changes and personal bias in digital experiences.
Small agency or holding company? A survival guide for your first (or next!) job in advertising
Career guide comparing small agencies vs holding companies in advertising. Covers pros/cons of each path after industry consolidation.
When content becomes all about content (which is about content)
Analysis of content's meta spiral where creators make content about making content. Explores the infinite loop of self-referential media.
Did Timothée Chalamet just rewrite film marketing for 2026?
How Timothée Chalamet's Marty Supreme campaign revolutionized film marketing by creating cultural moments instead of traditional press tours.
Maybe AI isn't the problem. Maybe we ran out of ideas first.
Argues that creative industries exhausted originality before AI arrived. We need AI because we've already broken our own idea machine.
Has AI killed the pitch deck?
AI has transformed the traditional agency pitch process, replacing creative duels with algorithmic suggestions and creating a homogenized landscape.
The online/offline tension is breaking. Is the mask officially slipping?
The gap between our online personas and real selves is widening as social platforms evolve and we juggle multiple digital identities across different audiences.