the newsletter, every issue.
Eight hundred and eighty-five editions of yap, sat in one place. One long read every friday morning. Always free.
Eight hundred and eighty-five issues.
Has the internet gotten worse? Or have we just gotten older?
Examines whether the internet has genuinely deteriorated or if aging affects our perception, exploring both structural changes and personal bias in digital experiences.
Small agency or holding company? A survival guide for your first (or next!) job in advertising
Career guide comparing small agencies vs holding companies in advertising. Covers pros/cons of each path after industry consolidation.
When content becomes all about content (which is about content)
Analysis of content's meta spiral where creators make content about making content. Explores the infinite loop of self-referential media.
Did Timothée Chalamet just rewrite film marketing for 2026?
How Timothée Chalamet's Marty Supreme campaign revolutionized film marketing by creating cultural moments instead of traditional press tours.
Maybe AI isn't the problem. Maybe we ran out of ideas first.
Argues that creative industries exhausted originality before AI arrived. We need AI because we've already broken our own idea machine.
Has AI killed the pitch deck?
AI has transformed the traditional agency pitch process, replacing creative duels with algorithmic suggestions and creating a homogenized landscape.
The online/offline tension is breaking. Is the mask officially slipping?
The gap between our online personas and real selves is widening as social platforms evolve and we juggle multiple digital identities across different audiences.
The entry-level job is disappearing. Marketers should pay attention
Entry-level marketing jobs are disappearing as AI handles basic tasks, forcing new marketers to be strategic from day one without traditional apprenticeship.
Hold on, did Fishwife make canned tuna cool?
Fishwife transformed canned tuna from boring pantry staple to aspirational lifestyle product through bold design, quality sourcing, and strategic branding.
The battle of the (AI) brands
AI companies are battling for market dominance through brand positioning rather than technical superiority, with ChatGPT and Claude taking distinct approaches.
How to kill your darlings
Learn to identify and eliminate 'darlings' - projects, ideas, or processes you love but that are holding back your creative and business growth.
Is the luxury of being unreachable forcing tech into an anti-accessibility arms race?
Digital platforms are creating two classes: the unreachable elite who can afford to disappear online, and the perpetually available who must stay engaged to survive.