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The efficiency heist: why are we paying full price for half-baked automation?

Companies are using automation to cut their costs in half. But instead of passing those savings on, they're pocketing them and still charging you the full price. Sophie argues this is the efficiency heist, and the market is finally starting to notice.

The efficiency heist: why are we paying full price for half-baked automation?
Filed underBusiness
Sophie Rose

Sophie Rose

Lead Writer (Contractor)

Resident writer here at TAS, and professional overthinker of all things culture, media and marketing. Every day, I sacrifice my sanity to try and make sense of the internet, so you don’t have to. I know, gods work, right?If you’re into razor sharp takes, weird cultural rabbit holes, and the kind of analysis that feels like grabbing coffee with that friend who can’t help going on a tangent, then you're going to love me.

Originally published in Your Attention Please · 17 jun 2026

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