4 Nov 2026 · 10:00 pm · NZ$189
With physical property out of reach, people are treating handles, domains and online corners like land. Brands that leave their own digital territory empty look transient, or lose it entirely.
The numbers flashing across the financial headlines this week were so big they made my eyes water.
Hyper-personalisation was meant to be the ultimate triumph of modern data science. But it is currently inducing a massive wave of psychological claustrophobia across the internet.
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