the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Where marketing is heading in 2025--and what you should do about it
2024 marketing trends included AI adoption, CTV advertising growth, and UGC dominance. Key strategies for 2025 focus on authenticity and community building.
4 Trends for 2025 (according to Pinterest)
Pinterest predicts 2025 trends including cherry red aesthetics, mermaid vibes, aura makeup, and pickle foods, with 80% accuracy from previous years.
What does the Rockefeller Christmas Tree really stand for?
The Rockefeller Christmas Tree has evolved from a modest 1931 Depression-era symbol to an expensive spectacle that highlights NYC's wealth inequality.
4 Steps to create your brand's social show
Brands are creating TV show-style social content with recurring characters and storylines to build loyal audiences without constant sales pitches.
A US TikTok ban has been ruled constitutional—so, now what?
US courts ruled TikTok ban constitutional, forcing marketers and creators to pivot to alternative platforms like Instagram Reels and YouTube Shorts.
Disecting the epic fail that was Spotify Wrapped 2024
Spotify Wrapped 2024 faced major backlash due to heavy AI integration, resulting in inaccurate data, generic content, and loss of personalization that users loved.
Everyone can afford Gucci now, but is that a good thing?
Luxury brands are making high-end products more accessible through entry-level offerings, but this strategy risks diluting brand exclusivity and prestige.
Why an alleged shooter is now the internet's 'babygirl'
Luigi Mangione's case sparked internet fascination and revealed deep public anger toward the US healthcare system, showing how anti-establishment sentiment spreads online.
4 Ways Heinz makes their product collabs totally irresistible
Analysis of Heinz's successful brand collaboration strategy, examining their cultural partnerships and creative marketing approach that turns condiments into viral sensations.
How to make sure your brand is never out of touch
Modern brand identity approach focusing on flexibility over rigid guidelines, emphasizing cultural adaptation and collaborative voice development for staying relevant.
Is your brand ready for 2025? 5 questions to ask
Five critical questions marketers should ask to prepare for 2025, covering AI integration, privacy changes, and evolving success metrics in modern marketing.
Why 1 tweet cost Snapchat $1.3 billion
Case study of how Kylie Jenner's single tweet about Snapchat's redesign caused $1.3 billion loss, demonstrating influencer power and importance of user feedback.