the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
7 Influencer trends brands need to know about in 2025
Influencer marketing is evolving with nano-influencers, AI creators, and shoppable content leading 2025 trends. Brands must focus on authenticity and data-driven transparency.
How to use influencers to create personalised shopping experiences
Amazon's influencer storefront strategy creates personalized shopping through curated product collections. Brands can replicate this with niche micro-marketplaces.
Why the TikTok case isn't just about TikTok
The TikTok ban case raises complex questions about free speech vs national security, setting precedents for platform regulation and creator economy.
How Tony's is disrupting the broken chocolate industry
Tony's Chocolonely disrupts the chocolate industry by exposing ethical issues and building a purpose-driven brand that challenges Big Chocolate.
How social media made Nickelback cool
Nu-metal bands like Nickelback are experiencing a comeback through social media memes and nostalgia. Young people are embracing formerly 'cringe' music.
Meta envisions AI account takeover
Meta plans AI-generated accounts on Facebook and Instagram. Public backlash leads to deletion of existing AI bots, but Meta continues AI investment.
The 2025 Consumer Electronics Show has been overrun by...robots?
CES 2025 showcases AI robots like Samsung's Ballie. The event reflects society's growing fascination with automation and companion technology.
3 Cultural shifts that will shape 2025
2024's 'maxxing' culture of extreme self-optimization is giving way to 'soft living', anti-optimization, and collective wellbeing in 2025.
Elon announces X is about to become more “positive”
Elon Musk announces X algorithm changes to promote 'positivity', sparking concerns about censorship and free speech on the platform.
Honey browser extension accused of stealing from influencers
Honey browser extension faces lawsuit for allegedly stealing affiliate commissions from influencers and misleading users about exclusive savings.
What the end of Meta's fact-checking program means for brands
Meta ends fact-checking program, switching to community notes. This creates challenges and opportunities for brand marketing on the platform.
What's up with ByteDance's new platform, Lemon8?
ByteDance's Lemon8 app combines Instagram aesthetics with Pinterest functionality, targeting lifestyle content as TikTok faces potential bans.