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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Is it ethical to use AI to resurrect deceased celebs?
Examines ethical implications of using AI to resurrect deceased celebrities. Explores the tension between honoring legacies and exploitation.
Why's the internet obsessed with "crashing out" right now?
Explores how 'crashing out' became internet slang for dramatic meltdowns. Shows how meme language captures shared emotional experiences online.
YAP's Marketing Trend Predictions for 2025
Predicts three marketing trends for 2025: niche community targeting, high-production content, and YouTube as entertainment platform.
How leaks (almost) killed the Nintendo Switch 2 reveal
Nintendo Switch 2 announcement fell flat due to extensive leaks revealing features weeks early, killing surprise and excitement for fans.
TikTok has changed marketing forever, so what's next for brands?
TikTok transformed brand marketing from polished perfection to authentic, reactive content. This cultural shift is permanent regardless of app's future.
Founder of "Hoppy" dating app proves the power of a strong personal brand
Hoppy dating app founder built authentic personal brand by sharing dating stories on TikTok, proving vulnerability drives consumer connection and sales.
McDonald's creates world's first scented billboards
McDonald's creates scented billboards and language-transcending campaigns, proving brand recognition can go beyond visuals to target primal senses.
Sports marketing is changing--here's what it means for us
Sports marketing is evolving beyond football as WNBA, F1, and soccer gain traction, requiring brands to focus on culture and authentic storytelling.
Walmart's rebrand is a big deal (if you can spot the difference)
Walmart's subtle rebrand after 20 years features minor logo changes that sparked social media criticism. The changes include a separated spark logo and darker blue.
When Brands and People Swap Faces
Brands act like people while people brand themselves, blurring authenticity lines. Success depends on genuine alignment between personal and corporate values.
Marketers say they want "attention," but what does that even mean?
Marketers struggle to define and measure attention as the industry lacks standardized metrics, creating chaos in campaign evaluation and optimization.
New Wallace & Gromit film breaks records after 19-year hiatus
Wallace & Gromit's first film in 16 years breaks records, proving how timeless storytelling and quality craftsmanship create lasting cultural impact.