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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
6 Steps to Creating a Simple LinkedIn Strategy
Step-by-step guide to building an effective LinkedIn strategy, from profile optimization to content creation and engagement tactics.
AI is the new space race—but who will win?
Tech giants like Microsoft, OpenAI, and Meta are racing to build massive AI data centers, but it's becoming more about corporate ego than innovation.
From MAGA to...memecoins?
Trump's entry into memecoins shows how politicians are leveraging crypto for influence, offering marketing lessons about community and hype-driven campaigns.
Why influencer-driven beauty routines are about to see a serious backlash
Complex influencer beauty routines are overwhelming consumers who are growing tired of 15-step skincare regimens and endless self-care performance.
Our top 3 Super Bowl ads to watch this year
Analysis of 2025 Super Bowl ads featuring Bud Light, Taco Bell, and Pringles, highlighting trends in celebrity partnerships and controversial marketing strategies.
Why Letterboxd is the king of community building
Letterboxd's success story demonstrates how focusing on niche communities and authentic engagement builds stronger brand loyalty than mass-market approaches.
4 Ways Trump's presidency will change marketing
Trump's presidency will reshape marketing through platform changes, consumer activism, data privacy rollbacks, and trade policy impacts.
David Lynch's enduring impact on advertising
David Lynch's surreal filmmaking style transformed advertising through uncanny storytelling and dreamlike visuals that create stronger emotional connections.
Let's get specific, people
Hyper-specific content is replacing generic relatability as audiences crave niche, authentic experiences. Brands like Duolingo and Ryanair are winning with oddly precise observations.
The outs and outs of marketing for 2025
Marketing trends to ditch in 2025 include try-hard brand personalities, AI overuse, perfect influencers, fake sustainability, and subscription overload. Authenticity wins over gimmicks.
Why female rage is pop culture’s new obsession
Female rage has become pop culture's dominant trend in 2024, from films to music to fashion. This cultural shift reflects societal frustrations and marks a new era of authentic emotional expression.
WTF is principle-based media buying? And should you care?
Principle-based media buying is agencies buying ad space cheap and reselling it higher to clients. It creates revenue but lacks transparency.
