Contact
your attention please · 27,000 subscribers

the newsletter, every issue.

Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.

The archive

Nine hundred and fifty issues.

Showing 541–552 of 950 · sorted newest first
issue №4106
Other

6 Steps to Creating a Simple LinkedIn Strategy

Step-by-step guide to building an effective LinkedIn strategy, from profile optimization to content creation and engagement tactics.

● Stanley Henry29 Jan 2025·3 min read
issue №409A
Other

AI is the new space race—but who will win?

Tech giants like Microsoft, OpenAI, and Meta are racing to build massive AI data centers, but it's becoming more about corporate ego than innovation.

● Sophie Rose29 Jan 2025·3 min read
issue №408F
Other

From MAGA to...memecoins?

Trump's entry into memecoins shows how politicians are leveraging crypto for influence, offering marketing lessons about community and hype-driven campaigns.

● Sophie Rose29 Jan 2025·3 min read
issue №407W
Other

Why influencer-driven beauty routines are about to see a serious backlash

Complex influencer beauty routines are overwhelming consumers who are growing tired of 15-step skincare regimens and endless self-care performance.

● Sophie Rose29 Jan 2025·5 min read
issue №406O
Other

Our top 3 Super Bowl ads to watch this year

Analysis of 2025 Super Bowl ads featuring Bud Light, Taco Bell, and Pringles, highlighting trends in celebrity partnerships and controversial marketing strategies.

● Sophie Rose28 Jan 2025·3 min read
issue №405W
Other

Why Letterboxd is the king of community building

Letterboxd's success story demonstrates how focusing on niche communities and authentic engagement builds stronger brand loyalty than mass-market approaches.

● Sophie Rose28 Jan 2025·4 min read
issue №4044
Other

4 Ways Trump's presidency will change marketing

Trump's presidency will reshape marketing through platform changes, consumer activism, data privacy rollbacks, and trade policy impacts.

● Sophie Rose23 Jan 2025·3 min read
issue №403D
Other

David Lynch's enduring impact on advertising

David Lynch's surreal filmmaking style transformed advertising through uncanny storytelling and dreamlike visuals that create stronger emotional connections.

● Sophie Rose23 Jan 2025·3 min read
issue №402L
Other

Let's get specific, people

Hyper-specific content is replacing generic relatability as audiences crave niche, authentic experiences. Brands like Duolingo and Ryanair are winning with oddly precise observations.

● Sophie Rose23 Jan 2025·3 min read
issue №401T
Other

The outs and outs of marketing for 2025

Marketing trends to ditch in 2025 include try-hard brand personalities, AI overuse, perfect influencers, fake sustainability, and subscription overload. Authenticity wins over gimmicks.

● Sophie Rose23 Jan 2025·3 min read
issue №400W
Other

Why female rage is pop culture’s new obsession

Female rage has become pop culture's dominant trend in 2024, from films to music to fashion. This cultural shift reflects societal frustrations and marks a new era of authentic emotional expression.

● Sophie Rose23 Jan 2025·4 min read
issue №399W
Other

WTF is principle-based media buying? And should you care?

Principle-based media buying is agencies buying ad space cheap and reselling it higher to clients. It creates revenue but lacks transparency.

● Sophie Rose23 Jan 2025·5 min read
398 issues remaining ↓