the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
9 Lessons we learned from creating our own YouTube show
Nine key lessons learned from creating a successful YouTube show, including audience targeting, live filming, and revenue diversification strategies.
Celeb fragrances are back—but something’s changed
Celebrity fragrances are making a comeback with elevated, luxury positioning. Gen Z drives growth with quality-focused purchases replacing cheap mass-market scents.
The 5 stages of attention (& how to build your brand in each one)
Framework outlining 5 stages of audience building from personal network to owned platforms. Provides actionable strategies for each growth phase.
Why audiences are thirstier than ever (and what to do about it)
How cultural thirst and desire are dominating pop culture and what brands can learn from this trend for authentic marketing campaigns.
How to predict the Grammys (kinda)
Grammy awards follow predictable storytelling patterns with underdog stories, social causes, and tribute performances that create emotional connections.
Should brands tap into brain rot, or nah?
Brain rot culture represents internet overstimulation aesthetic. Brands like Duolingo succeed by embracing chaotic, self-aware content strategies.
Is staying silent the loudest brand strategy?
Mysterious brands like Frank Ocean and Margiela prove that strategic silence and scarcity create more desire than constant content presence.
Meta’s AI just got more personal—but at what cost?
Meta launches AI assistant using Facebook/Instagram data for personalized responses. Raises privacy concerns while offering new ad targeting opportunities.
The truth behind Reddit's glow up
Reddit transformed from user rebellion to IPO success by strategic monetization, AI partnerships, and rebranding as anti-Facebook platform.
The White House’s latest PR strategy? Creators.
White House opens press credentials to creators and influencers, democratizing media access but raising questions about journalism standards.
How to convince your boss to try that Fun Little Marketing Idea of yours
How to convince traditional executives to embrace modern marketing tactics like social media and meme marketing by speaking their language and showing ROI.
If a fake band can go viral, what does that say about music today?
Poser, a fictional band project, exposes how the music industry prioritizes image over substance, raising questions about authenticity in modern marketing.