the newsletter, every issue.
Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
Late to the AI party? Here's how to get started.
AI adoption guide for marketers covering workflow integration, prompting techniques, and practical tips for using AI tools effectively while maintaining human oversight.
How Gojira's big Olympics moment shook up the world stage
French metal band Gojira's death metal performance at the Paris Olympics opening ceremony created a memorable cultural moment through bold creative choices.
Is anti-consumerism ruining Christmas?
Anti-consumerism and climate anxiety are reshaping holidays. Brands must pivot to experiences, sustainability, and meaningful connections over excess.
Why Americans are buying $1 homes in the Italian countryside
Italian village's $1 homes campaign targets Americans with emotional storytelling, selling hope and escape rather than just property.
PlayStation sends a love letter to the past
PlayStation's 30th anniversary celebration brings back classic boot screens and UI themes for PS5, showcasing how to use nostalgia marketing effectively.
Why anime characters are wearing luxury fashion brands
Luxury fashion brands like Maison Margiela are collaborating with anime creators, tapping into shared emotional storytelling and overlapping audiences.
Thinking about rebranding in 2025? Read this first.
Rebrands alone no longer work - consumers demand authentic brands with substance, cultural relevance, and social impact over superficial makeovers.
Why Pokémon is a brand that will never go away
Pokémon has thrived for 30 years without major rebranding. Its consistent identity and multi-generational appeal make it marketing's ultimate case study.
Marketers take note—What we call 'hot' is changing
Target's 'Hot Santa' campaign shows how brands are redefining attractiveness with unconventional, relatable characters that spark viral conversations.
What the rise and fall of NFTs says about human behaviour
NFTs rose to fame in 2021 with million-dollar sales, then crashed spectacularly. Their story reveals human psychology around FOMO, status, and speculation.
The fascinating reason adult advent calendars became a thing
Adult advent calendars evolved from simple chocolate treats to luxury brand experiences, driven by pandemic micro-moments and sophisticated marketing.
Why Carl's Jr had to finally stop airing offensive ads
Carl's Jr built their brand on controversial, sexualized ads targeting 'hungry young men' but cultural shifts forced them to abandon this strategy.
