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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.

The archive

Nine hundred and fifty issues.

Showing 589–600 of 950 · sorted newest first
issue №362L
Other

Late to the AI party? Here's how to get started.

AI adoption guide for marketers covering workflow integration, prompting techniques, and practical tips for using AI tools effectively while maintaining human oversight.

● Sophie Rose6 Dec 2024·4 min read
issue №361H
Other

How Gojira's big Olympics moment shook up the world stage

French metal band Gojira's death metal performance at the Paris Olympics opening ceremony created a memorable cultural moment through bold creative choices.

● Devin Pike5 Dec 2024·4 min read
issue №360I
Other

Is anti-consumerism ruining Christmas?

Anti-consumerism and climate anxiety are reshaping holidays. Brands must pivot to experiences, sustainability, and meaningful connections over excess.

● Sophie Rose5 Dec 2024·4 min read
issue №359W
Other

Why Americans are buying $1 homes in the Italian countryside

Italian village's $1 homes campaign targets Americans with emotional storytelling, selling hope and escape rather than just property.

● Sophie Rose5 Dec 2024·4 min read
issue №358P
Other

PlayStation sends a love letter to the past

PlayStation's 30th anniversary celebration brings back classic boot screens and UI themes for PS5, showcasing how to use nostalgia marketing effectively.

● Sophie Rose5 Dec 2024·4 min read
issue №357W
Other

Why anime characters are wearing luxury fashion brands

Luxury fashion brands like Maison Margiela are collaborating with anime creators, tapping into shared emotional storytelling and overlapping audiences.

● Sophie Rose5 Dec 2024·4 min read
issue №356T
Other

Thinking about rebranding in 2025? Read this first.

Rebrands alone no longer work - consumers demand authentic brands with substance, cultural relevance, and social impact over superficial makeovers.

● Sophie Rose4 Dec 2024·3 min read
issue №355W
Other

Why Pokémon is a brand that will never go away

Pokémon has thrived for 30 years without major rebranding. Its consistent identity and multi-generational appeal make it marketing's ultimate case study.

● Sophie Rose4 Dec 2024·4 min read
issue №354M
Other

Marketers take note—What we call 'hot' is changing

Target's 'Hot Santa' campaign shows how brands are redefining attractiveness with unconventional, relatable characters that spark viral conversations.

● Sophie Rose3 Dec 2024·4 min read
issue №353W
Other

What the rise and fall of NFTs says about human behaviour

NFTs rose to fame in 2021 with million-dollar sales, then crashed spectacularly. Their story reveals human psychology around FOMO, status, and speculation.

● Sophie Rose3 Dec 2024·4 min read
issue №352T
Other

The fascinating reason adult advent calendars became a thing

Adult advent calendars evolved from simple chocolate treats to luxury brand experiences, driven by pandemic micro-moments and sophisticated marketing.

● Sophie Rose2 Dec 2024·4 min read
issue №351W
Other

Why Carl's Jr had to finally stop airing offensive ads

Carl's Jr built their brand on controversial, sexualized ads targeting 'hungry young men' but cultural shifts forced them to abandon this strategy.

● Sophie Rose2 Dec 2024·4 min read
350 issues remaining ↓