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Nine hundred and fifty editions of yap, sat in one place. One long read every friday morning. Always free.
Nine hundred and fifty issues.
The Onion turns Infowars into a joke— literally
The Onion bought Infowars to transform the conspiracy platform into satire, creating an unprecedented media redemption story and cultural clapback.
The secret to Bryson DeChambeau's insane notoriety
Bryson DeChambeau transformed from golf's villain to YouTube star through authentic content. His personal rebrand shows the power of platform strategy.
Anticipation and world-building: Tyler, The Creator's formula for excellence
Tyler, The Creator's Chromokopia album showcases masterful world-building and anticipation marketing. His approach contrasts with viral TikTok tactics.
Why the 'paywall boom' is good for us
Paywalls are reshaping digital content by prioritizing quality over free access. This shift supports independent journalism and creates deeper audience connections.
5 Ways to put the magic back into holiday shopping
Endless Black Friday sales have killed holiday shopping magic. Brands can restore excitement by creating exclusive moments, tapping nostalgia, and avoiding discount races.
Mockumentary proves this postal service is more reliable than Santa
Norway's Postal Service creates a mockumentary about Rudolf's fall from fame, using celebrity culture satire to promote their reliable holiday delivery service.
Ad verification practices are problematic—so, where to from here?
Current ad verification practices are too reactive and restrictive. Marketers want proactive, value-driven solutions that don't unfairly penalize publishers.
New campaign aims to make NZ the best country to have herpes
Motion Sickness's herpes destigmatization campaign uses humor and competition to educate New Zealand, proving behavioral change marketing works better than scare tactics.
Why Cristiano Ronaldo has 1 billion followers
Cristiano Ronaldo's 1 billion followers stem from consistent performance, global appeal, digital savvy, and strategic brand partnerships that transcend sports.
4 Ingredients for a wicked movie promo
Modern movie press tours have become spectacles themselves, using themed wardrobes, drama, and viral moments to drive engagement beyond the films.
How to never run out of content ideas
Content creation success comes from remixing proven ideas with your unique perspective rather than seeking complete originality.
From dad to bad b - how New Balance became a cultural icon
New Balance transformed from unfashionable 'dad shoe' to cultural icon by embracing stereotypes and collaborating with tastemakers.