Every second, thousands of brands, influencers, foodies, fashion girlies and meme accounts are fighting for attention. So if you feel like your content is vanishing into the abyss, I don't blame you. The problem isn't only the oversaturation of almost every digital space on the planet. It's that most content is forgettable.
Don't want your content to fit into that category? Here are the 7 things to fix, stat.
You have about 1.5 seconds to convince someone to stop and pay attention. If your content starts slow, you've already lost.
Lead with a bold, unexpected statement or question
Use curiosity gaps-tease a result, insight, or shocking truth
Make it visually striking. Thumbnails, GIFs, and dynamic visuals make a difference.
I knoooow. I hate this term. But recycling the same talking points as everyone else won't make you stand out.
Share unique insights from your personal or brand experience
Offer contrarian or unconventional viewpoints backed by evidence
Conduct original research or provide deep analysis that goes beyond surface-level takes
People don't just want to consume content. They want to engage with it, contribute to it, be a part of it! Static, one-way content is a surefire way to get lost in the shuffle.
Use polls, quizzes, and Q&As to invite participation
Build content series that encourage audience input and feedback
Encourage UGC (user-generated content) by featuring audience responses or insights
If a piece of content performed well once, don't let it die in the archives. Smart brands know how to extend the lifespan of their best ideas.
Turn blog posts into LinkedIn articles, Twitter threads, or YouTube videos
Refresh old content with new data, updated examples, or a different format
Extract key points from a long-form piece and create micro-content for social media
SEO isn't just about ranking for broad, high-competition keywords. The best traffic comes from specific, intent-driven searches.
Create in-depth content that directly answers niche questions
Use long-tail keywords that reflect audience pain points and specific queries
Optimise for search intent-think "how to," "best way to," or "X vs. Y" comparisons
If you're not actively distributing and repurposing your content, you're wasting effort.
Share content across multiple channels, adapting it for each platform
Repurpose successful content into new formats for different audiences
Build relationships with industry communities, newsletters, and podcasts for wider reach
If you're not analysing what works (and what doesn't), you're shooting in the dark. And well, that just sounds silly (and dangerous).
Double down on what's working and pivot from what isn't
Track engagement metrics beyond just likes-look at shares, saves, and watch time
Test different content styles and analyse results. Is storytelling working? Do people engage more with educational content?
It's because it isn't offering something truly valuable. The brands and creators who win are the ones who create insightful, experience-based content, take creative risks, and refine their approach based on real feedback. Now, go shake things up, my little maracas.
