The NFL season for 2024 has officially (and literally) kicked off.

And I'll be honest, I don't know sh*t about American Football except that:

1. It's vastly different to the other football (AKA 'soccer'), and

2. T-Swift's giant golden retriever bf plays for one of the teams.

I also know that, in a country so divided, football is a great unifier. And this is the theme for the kick-off campaign this season, aptly named, 'This Is Football Country.'

The campaign's debut spot, created by ad agency 72andSunny, features players from around the world, including Japan, Mexico and Brazil. This reflects the league's focus on global growth.

The U.S. footage extends well beyond NFL teams and stars to include high school and women's flag players, as well as creators.

Last season's kick-off campaign was more comedic. But this work focuses more on empowerment and inclusivity, which are increasingly becoming a touchstone of NFL ads.

'We always try to get the pulse of the nation as we enter a new season,' Tim Ellis, the league's CMO, said in an interview. 'We're going into a year that could be the most divisive in our lifetimes. I think the country needs the NFL more than ever-for escape, and also to pull us all together to focus on things we agree on.'

I mean, that's putting a lot of faith in the power of football, but hey, it's "merica.

Tostitos, the official chip of the NFL, has teamed up with NFL legend and iconic hottie Tom Brady. They've also brought along Julian Edelman and Rob Gronkowski in a new hilarious series of goofy ads about the dangers of not having the right chip and dip.

The ads, which include Brady's turn as a flight attendant, build upon a long-standing partnership between PepsiCo-owned Tostitos and the NFL. The campaign also includes the return of team-inspired packaging.

Buffalo Wild Wings has just landed retired Eagle's centre Jason Kelce for a new campaign. The ad centres around the idea that football season is to be shared with friends, family, and friends that pressure you into claiming they're family.

SNICKERS is also joining in the new season fun. In their newest campaign, the brand drafts a "choco-mancer' to decipher the unique traits of SNICKERS bites. He then uses these to see into the future of the upcoming season. The brand is also partnering with 21 teams to release limited-edition SatisFORTUNES kits.