Satan shoes (infused with real human blood).

A squeaky chicken bong.

I'm a BIG fan of MSCHF. They're the walking epitome of doing cool sh*t, something we strive to do here at The Attention Seeker.

MSCHF (pronounced as 'mischief') was founded in 2016 by Gabriel Whaley and a group of creatives in Brooklyn, New York. From the beginning, the founders set out to create a brand around experimental art and design.

They first gained attention with their 'Jesus Shoes' in 2019. In case it's not obvious to you, these were Nike Air Max's filled with holy water (holy sh*t!). MSCHF gained even more notoriety when they released their 'Satan Shoes.' These were, of course, Nike's filled with real human blood.

The name MSCHF means 'Miscellaneous Mischief.' By playing around with elements of art, business, and tech, the rather mysterious collective aims to create unique and though-provoking experiences. They successfully challenge the status quo and inspire their fans to think about the world differently.

MSCHF operates as a group of decentralised hacker-type artists, designers, and developers. The collective is known for creating unique and often controversial art installations, online experiences, and limited-edition products. Their unique blend of humour, social commentary, and pop culture has led to some pretty interesting commentary.

But beyond how I've just described them, the brand is quite mysterious. Even in their own interviews, they don't really know how to describe themselves!

So how on earth do they manage to monopolise headlines every damn month it seems?

Known to drop something every two weeks, they have not missed ONE single drop date! This steady rhythm keeps them relevant and guarantees their audience always tunes in for the next drop.

But these regular drops are not JUST about quantity. Their fortnightly-drop style allows them the freedom to experiment and innovate. It means they never get too precious about what they're making.

MSCHF knows a little humour goes a long way in disarming even the most sceptical audiences. Rooted in absurdity and satire, they make bold, sometimes controversial ideas. And these are designed to go viral.

Take their 'Wavy Baby' sneakers. These shoes had a super exaggerated design that pokes fun at the classic Vans Old Skools. Their light-hearted approach in making these meant even often-serious sneakerheads could have a laugh at them.