YouTube

YouTube isn't just a video platform, it's a search engine with its own unique mechanics that most marketers get wrong. You need to understand how YouTube's algorithm actually works, from watch time signals to click-through rates, and how these factors determine whether your content gets discovered or buried. The platform rewards specific behaviors and content formats, and knowing these mechanics gives you a massive advantage over competitors who are just posting and hoping. We break down YouTube's ecosystem from audience retention curves to community features, shorts algorithm differences, and how the platform's recommendation system actually decides what to promote. You'll learn the technical side of YouTube optimization, including how to structure content for maximum algorithmic favor, leverage YouTube's unique community features, and understand the platform's monetization mechanics that impact organic reach.